Introduction: I offer practical, effective advice and services based on over 3 decades of real-world experience in strategic branding, advertising, design and marketing communications for some of the world's leading global brands and consumer technology companies.
Like David Ogilvy, I believe in the "big idea, changing the images of companies and products, turning brands into household names and market leaders, leaving indelible marks, and making the complicated simple yet compelling. I also lecture on branding and marketing at local colleges and universities as well as to professional groups.
Specialties are the following:
* Brand Positioning
* Brand Asset Development and Stewardship
* Advertising Creative and Messaging
* Integrated Marketing Strategy and Implementation
* Creative Direction and Design Team Management