Introduction: Well, it's not the work itself or the end product. It's really about that my career, whether I had a goal or a sense of direction lead me to a diverse professional consultant. I'm not just a graphic designer and web designer with skillsets for over 10 to 15 years (anyone can teach themselves to learn those skills.), it's that my career background encompasses different industries and a diversified professional background.
I'm very fortunate to learn about running a $15 million division and personnel managment. Worked as a graphic artist in a newspaper company doing paste up and ad designs, while doing freelance in 1994. Then moved on and worked for a commerical real estate company as a marketing assistant / regional graphic designer, then worked for large printing company as a senior graphic designer in the pre-press division ran the digital output division. My career landed me a position with a software company, where I was hired as a consultant to design their collateral material. What led next is that I replaced the VP of Marketing, and took over the role of corporate marketing communication manager. All this while working on the side as a freelance web and graphic designer. That took me to another position as a VP of Marketing for a horticulture company. Then worked as a IT person for a well know telecommuniations company. Decided it was the right time to run my own business know what I learned.
Since 2006, I have the opportunity to assist 60 plus clients, it's really about business relations and client relations. I am so fortunate to work with CEO's, COO's, CTO,s and other senior managment who really depend on me and share their goals on what they want to achieve. I go all out for my clients. Their business I treat and respect it as much as it where my own. Their goals are my goals, their objectives are mine and I implement them.
Creative work can only go so far. It's when you can retain your client and keep having more projects they want you to do, not because you can do it. It's because you built a value for yourself and for your client. It's a no brainer. Diversify your personal skills as well as your own professional skills. You become more value to you clients or customer.