Form Theory Design
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Customer budget
It’s free, with no obligation to book
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About
I specialize in designing and furnishing short-term rentals that photograph beautifully and convert—meaning more bookings, higher nightly rates, and happier guests. My background in brand strategy and consumer insights means every space is intentional and built around how people actually use and respond to it. I also take on residential projects for clients who want the same elevated, cohesive, guest-ready feel in their own homes. Whether you need a full STR setup or a refresh of your living space, I make the process seamless and deliver design that feels smart, stylish, and ready for real life.
Services offered
Services needed
Project type
Design of 1 - 2 rooms
Design of 3 - 4 rooms
Full home design
Spaces to be improved
Kitchen
Living room
Dining room
Bedroom(s)
Reviews
Customers rated this pro highly for responsiveness, professionalism, and work quality.
5.0
1 review
5
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Jessica C.
2 days ago
I worked with Tori on a refresh of our primary bedroom and she was amazing. Our room hadn’t been updated in awhile, and I wanted it to feel darker, calmer, and more serene. She created a full design plan, helped with layout changes, sourced furniture and decor, and gave budget-friendly recommendations that made such a difference. The room now feels beautiful, functional, and like a true retreat from the chaos of kids and everyday life. She’s creative, organized, efficient, and made the whole process easy and fun. Highly recommend her.
Credentials
Background Check
Victoria Herman