Nicole's Digital Marketing Services

Introduction: Research. Prior to starting any project I extensively research my client's industry and who their customer is. When say who their customer is, I don't mean information like age, gender and socioeconomic status. I want to know what makes them tick. Are they up at night stressed about their mortgage? Do they have a jar sitting on their desk saving change for a trip? What are their goals? What are their desires? What are their worries? How can my clients products or services fit in to their lives? Without research a marketer is lost whether they're creating a campaign or just writing a tweet. By including research in my process I'm able to better deliver results for my clients. My work is also differentiated because it's results oriented. In starting to think about a project I also consider how I can measure results. Tracking analytics to refine strategy is a continuos process in my work. It's always changing. My attention span can be short, but digital marketing keeps me on my toes. One second you have a strategy that's achieving results and the next Google completely changes their algorithm and I'm racing to make changes accordingly. There's always a new social media platform, a new development and a shiny new object to experiment with.