Nicole's Digital Marketing Services
About this pro
Research. Prior to starting any project I extensively research my client's industry and who their customer is. When say who their customer is, I don't mean information like age, gender and socioeconomic status. I want to know what makes them tick. Are they up at night stressed about their mortgage? Do they have a jar sitting on their desk saving change for a trip? What are their goals? What are their desires? What are their worries? How can my clients products or services fit in to their lives? Without research a marketer is lost whether they're creating a campaign or just writing a tweet. By including research in my process I'm able to better deliver results for my clients. My work is also differentiated because it's results oriented. In starting to think about a project I also consider how I can measure results. Tracking analytics to refine strategy is a continuos process in my work. It's always changing. My attention span can be short, but digital marketing keeps me on my toes. One second you have a strategy that's achieving results and the next Google completely changes their algorithm and I'm racing to make changes accordingly. There's always a new social media platform, a new development and a shiny new object to experiment with.
- What education and/or training do you have that relates to your work?Absolutely! Digital marketing is a constantly evolving field. I read a lot of blogs, enjoy speaking with my peers at networking events, watch webinars and attend conferences. There's always something new to learn in this industry which is one of the many reasons I love it.
- What types of customers have you worked with?First and foremost I'm a writer. Many of my jobs center around this. Whether writing social media posts, blog posts or website content I always enjoy setting a brand voice through the right word choice.
- What questions should customers think through before talking to professionals about their project?When it comes to social media you don't have to be everywhere. Sometimes it doesn't make sense for a business to be on a particular platform. It all comes down to identifying your audience and communicating with them where they already are. You're better off having two platforms performing really well than five that are all poorly done.