Business and Digital Media Consulting and Strategy

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Introduction: 20+ year digital media pioneer helping businesses of all sizes develop strategic plans and compete and lead in the digital space. I specialize in helping build short and long term strategies, social media best practices, creative, content, video, online advertising, mobile, analytics, SEO/SEM and creative , email marketing, web development vendor selection. I am currently helping a new franchise start up at the Corporate level as their main strategist across all business units as well as the local franchisees establish a new presence and build a new brand in their local markets. Call me to help you navigate through this ever changing space and set up or restructure your organization's business development and marketing practices for success. Don't be taken advantage of with overpriced programs. Free consultation. I have a passion for the media industry, and working with a variety of company sizes and industries for effective internal synergies that bring results to my clients.

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FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
My fees are custom, based on your needs. Per hour, per project, or retainer. Business owners are receiving many daily sales calls from so many sales reps all saying they have the best product or service for you. It's important to have a resource in your back pocket to call up for questions, advice or direction at anytime
What is your typical process for working with a new customer?
Nothing can be done without first listening to your needs, challenges and infrastructure. I also delve into your competition to see where your special niche and value propositions lie. We work in partnership to devise the best plan customized tor you. My follow through and attention to detail is top notch and I enjoy putting success stories into terms that can be understood and communicated. I believe in celebrating wins and have fun! There are no dumb questions, it's an educational process.
What education and/or training do you have that relates to your work?
I have been in the digital and integrated media space for over 20 years, starting in Silicon Valley. I have been in Management roles for digital in radio, television, newspapers and magazines, as well as in New York City as Regional Digital Director for Trip.com before they sold to Cheap Tickets. They didn't teach this in college, and even now, what students learn, is outdated in six months. Technology is changing faster now than ever. It is imperative to stay ahead of the game with a strong network in a variety of digital platforms and strategies. Please take a look at my LinkedIn profile for endorsements and groups I am involved with.