- What types of customers have you worked with?
I am a one stop shop who has no limits. If I can't do it I will find the person or solution that can. For example, Allterra Group LLC: I started as a designer for a small appraisal firm back in1997, which evolved to an appraisal directory, then became an e-zine called Appraisal Buzz, expanded to multiple products and services along with an annual trade show called Valuation Expo. Demonstrated knowledge of principles and methods for showing, promoting, and selling products or services which included marketing strategy and tactics by designing and managing multiple web sites and produced the newsletter emails which were sent to 45,000 appraisers bi-weekly. Account executive to all advertisers within the buzz newsletter, exhibitors and sponsors while responsible for generating attendees and the event development for multiple events such as the Orlando 2003 Expo, Vegas 2004 Expo, Vegas 2007 Expo, Vegas 2008, 2009, 2010 and smaller regional conferences across the US. Attendance doubled from 500 to 1000+ attendees, the trade show expanded to include continuing education and online webinars and the newsletter grew to include eBooks, surveys, and a career section.
- Describe a recent project you are fond of. How long did it take?
- Dennis Marketing Group: Over 9 years' experience using intelligent direct marketing and developed a state of the art fundraising approach that focuses on the ever changing multi-media world for associations like UMUC, Kids Wish Network, National Troopers Coalition, and Delaware State Troopers Association. With the overwhelming volume of competitive phone calls from credit card, mortgage, long distance companies, etc., the publicity of the Federal Do Not Call list, caller ID screening, and the elimination of the home phone in exchange for the cell phone, relying solely on a telemarketing campaign was not a long term plan for an association's financial future to fund all their worthwhile needs. Research shows that many donors who won't give to a telemarketing call will contribute to a direct mail campaign. So combining the two allows the association to capture both ends of the fundraising market. Developed a series of personalized mail piece marketing campaigns to retain supporters year after year and increase the giving response rate. Crafted a unique series of 6-8 mail packages that kept the association's name in front of the supporters all year long, not just once a year. This series greatly increased donors' support and promoted long term relationships. Asked supporters to become an associate member, providing them with a personalized membership card and a bumper sticker. Developed newsletters and managed the content of association web sites creating a communication tool to highlight the many positive activities of the associations. Offered a premium gift encouraged supporters to give more. The average pledge increases from $20.00 to as much as $40.00 and increase the renewal rate when a gift is offered.