What education and/or training do you have that relates to your work?
These days most of my education is done online and at the local public library. I really do walk my talk. I not only mentor people who need help in garnering a better future for themselves. I actively seek it out for myself. This is really quite easy to do through social media networks like Linkedin, Facebook and Twitter. But, I do avail myself to other resources - including teleconferences, webinars and face-to-face business networking events.
Do you have a standard pricing system for your service? If so, please share the details here.
The cost for a synergistic marketing campaign is rather simple. Divide the cost of the display ad space you want by three and then double the resulting figure. That is your cost for each of three businesses involved in the purchase of that space. For specific details on how this works, Google "Marketing sparks." Make no mistake, it pays to learn how to "sparkle."
How did you get started doing this type of work?
Following my graduation from what is now the University of Central Florida in 1973 with Bachelors of Social Science Degree in Communications, I became a retail copywriter for the Sears South Florida Advertising Group. In less than a year, I moved to Atlanta, GA to move up in the advertising world only to end up taking a major detour to Wall Street with Bear Stearns for nearly 16 years. At the end of my tenure with Bear Stearns, I decided to re-enter the world of advertising ...but not just as a copywriter. I decided to be both a journalist and a marketer. More recently, I have added the title of "mentor" as a means to give special value back to my community on an individual one-on-one basis.
What types of customers have you worked with?
The quickest and easiest job is the conversion of a press release into a news story. But, I do more than simply make the conversion. I provide the client with a budURL link so the client can not only spread news of his article, but track its readership. After all, marketing feedback is important. And now, the client can actually be involved in the enhancement of his own campaign without having to spend more money. All that is needed is the willingness to share a link. If he should choose to convince his friends to share that link, new of his article could actually go viral. Who would not want that to happen?
Describe a recent project you are fond of. How long did it take?
Although it is still a work in progress, I am very proud of the small businesses across the United States who have chosen to become involved with me in drawing attention to the 50th anniversary of "Middletown Days" - a small town western festival in Northern California. You can learn more about this campaign simply by doing a Google search for "Middletown Days 2011."
I can hardly wait to send a backlit, glittering, acrylic display to Square headquarters in San Francisco, Foursquare headquarters in New York City and Ting's Thai Kitchen Restaurant in Hidden Valley Lake, CA. And, guess what? There is still time for other small businesses across the nation to become involved.
What advice would you give a customer looking to hire a provider in your area of work?
Think outside-the-box. Don't push your message upon the public. People don't like to be pushed. Instead, design an enticement with a display ad that is connected to a website that is connected to local media buzz. Your marketing message needs to be both synergistic and a "great idea." Why? Because great ideas that are synergistic...spread synergistically!
What questions should customers think through before talking to professionals about their project?
Despite all the "noise" and "hype" in the world of marketing, there is tremendous potential to inform and educate the public regarding goods and services.