FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
No hourly billing that punishes you for asking questions. No long term contract-based retainers that lock you in while nothing happens. I work three ways: Project-based — fixed price, fixed scope. You know what you're paying before we start. Good for audits, launches, or one-time builds. Monthly retainer — ongoing strategy and execution. Best for businesses ready to grow consistently. Strategy session — one-time deep dive. You walk away with a clear plan you can run yourself or hand to someone else. If we need specialists (designers, developers, ad buyers), I bring them in at cost. No agency markup. You pay what I pay. Everything I do is designed to return more than it costs. If the math doesn't work, I'll tell you before you spend a dime.
- What is your typical process for working with a new customer?
1. Quick call (15 min, free) You tell me what's going on. I ask a few questions. We figure out if I can actually help. No pitch. No pressure. If I'm not the right fit, I'll tell you who is. 2. Discovery session I dig into what you're doing now—ads, website, emails, the whole picture. I look at where leads are coming from, where they're dropping off, and what's costing you money without earning it back. 3. The plan You get a clear, plain-English breakdown of what to fix, what to build, and what to stop wasting time on. No 50-page deck. Just the moves that matter. 4. We execute Depending on what you need, I handle it myself, bring in specialists at cost, or hand you a playbook your team can run. Either way, you'll know exactly what's happening and why. 5. We measure If it's not working, we find out fast and adjust. No vanity metrics. No charts that look pretty but don't mean anything. Just: is this making you money or not? Most clients know within the first call whether this is going to work. I like it that way.
- What education and/or training do you have that relates to your work?
Thirty years of real-world experience. That's the short answer. The longer version: I ran growth at an award-winning New York ad agency. Taught advertising at the School of Visual Arts. Wrote a book on digital media buying that people actually use. Led the North Florida chapter of SCORE, where I mentored hundreds of small business owners on marketing for free. I've also spent the last two years going deep on AI—automation, content, outreach, all of it. Not the hype. The stuff that actually saves time and makes money. Anthropic (the company that makes Claude) ranks me in the top 0.1% of users. I use these tools every day to move faster and keep your costs down. The truth is, most of what I know didn't come from a classroom. It came from spending other people's money and learning what works. After 30 years and a few hundred campaigns, the patterns are pretty clear. I can usually spot what's broken in about 15 minutes.