Introduction: Our company has six pillars of distinction. What we call our 6 Unique Selling Propositions.
1. We are an all-digital agency. We don't push old advertising mediums such as Yellow Pages, newspaper, broadcast TV and/or radio. Only Internet-related advertising. This is because Internet marketing is trackable and allows us to understand and make changes when needed. If you choose to use conventional marketing efforts, ours can enhance those campaigns by providing a tracking mechanism for them. All of our Internet products come with full analytics and more.
2. We do everything in-house except for a few specialty items a client might need. There is no he said, she said; just one company with a cohesive strategy. This allows us to increase the synergy between marketing elements, lowers the time to get elements into play, improves the communications between the players who are producing the elements, and consequently lowers the clients cost. When a video, blog or new Web page is posted, all the players know and send out the message to the social nets and appropriate parties.
3. We believe in fixing problems, not affixing blame. Because we are solution-oriented, we insist our clients conference with us on a weekly basis. Ongoing communication is crucial to a successful marketing campaign. Issues cannot be addressed if all involved parties arent not talking to each other. Our weekly conference calls have been a godsend to our clients peace of mind and a real boost to keeping their campaigns on track.
4. Weve developed several proprietary technologies exclusive to Working the Web to Win: Team Tech, a subscription-based, peer group program designed to produce search ranking, create blog readership and social network growth. Social Slam Dunk creates organic social growth while simultaneously inviting followers to multiple networks. It also provides guaranteed social network growth. Additionally, it sends out trackable messages for our clients. By the way, our Social Slam Dunk technology received the 2013 Jacksonville Business Journals Biz Tech Award for Best Use of Social Media. Search Directory Push creates authoritative backlinks and also forces the principle search engines to re-evaluate a clients position every month instead of once every six months.
5. Were one of a handful of marketing companies worldwide that provides real performance guarantees with real recourse for non performace. Other companies may say they do, but ours is in writing and is backed by customer testimonials. Our guarantees have real substance, and theyre clearly spelled out on the invoice. We can also provide you with direct contact with our other clients to verify our claims.
6. We offer a Flex Plan program that allows a client to alter the elements of their marketing program during the term of the campaign. Most other agencies lock you into a fixed marketing plan and methodology. Ours is changeable because we want you to succeed. If its not working for you, we change or replace it with something else that does work to produce results. Our clients love this because it doesn't cost them anything and it takes the risk out of their marketing campaigns.
I like all the aspect of my business but I really like seeing the development (i.e. growth) of a new social network for a client. It's really cool to watch it grow from virtually nothing, to several thousand followers over a few months. It's a creative process and it is very rewarding. It also gives the client a database of potential customers whom they can continue to market to well after they have achieved their network development goals. This makes our clients very appreciative. I also like writing and the creative process required in blogging and doing our internet radio show.
