W Squared Media Group LLC - DBA Working The Web...
11 years in business
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- What education and/or training do you have that relates to your work?
Internet Marketing is an ever changing environment. We keep abreast by doing lots of research every week. We have to because our radio show requires us to be leading edge. Today most internet marketers will tell you content is king however we were writing and talking about content being king in 2010, 3 years ahead of the curve.
- How did you get started doing this type of work?
When I was working on my master's degree in collage, I ran out of money and scholarships, so I needed a job to continue my education. I had a minor in Computer Science, so I went to work for a local ComputerLand, and before you knew it I was making more money that the Ph.D.'s in my department. It seemed that my natural affinity for logic really helped me be able to program and understand computers. Keep in mind that this was in 1979 when personal computers were just getting started. One thing lead to another, so flash forward 32 years and I have a internet marketing company with partners who have the same work ethic as I do and love coming into work each day to meet our clients needs and expectations.
- What types of customers have you worked with?
Most of the work we do are integrated campaigns. We rarely to one offs or single element advertising. Most campaigns consist of at least five elements. These include Team Tech (our proprietary collaborative distribution system for unique content) , blogging, Social media (with our proprietary social Slam Dunk program), Landing Pages to convert visits and search directory push (another proprietary methodology) where we post our clients web pages to the top 100 search directories. Larger clients and bigger campaigns can include as many as 15 elements form the 25 different service offering we can provide.