Introduction: 20+ years of marketing experience - Agency & Client side
Digital marketer - SERP, SEO, SEM & SMM
Strategic planning - primary & secondary research
Google AdWords, Google Analytics & Bing Ads
Brand is a promise of trust.
It is a bundle of attributes that someone buys which provides satisfaction. These attributes may be tangible or intangible, rational or emotional; but they create the indelible connection to the brand.