The Etiquette School of Florida, LLC

The Etiquette School of Florida, LLC

Orlando, FL

11 years in service

3 employees

Gold profile

Licensed in FL – Validate
Business - Limited Liability Corporation – 80-171744

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About The Etiquette School of Florida, LLC

Our Classes include:
-Ages 3-5: Fairytale Etiquette/Table Manners, Little Ladies Tea Classes
-Ages 4-9: Summer Camps: Safari Etiquette and Twirly Girly Camp
-Grades Pre-k through 5th
Cotillion ClassesGrades 6-8: 2014-2015 Junior Cotillion at the Country Club of Orlando
-High School and College: Flemings 4-course Interview/Business Etiquette 3 hour training.
-Adults: 2 hour Fine Dining and Social Etiquette Classes at Flemings -Business/Corporate etiquette: 3 1/2 hour Five Course meal, Business Etiquette Training.
Lessons can include:
Corporate Etiquette, Imaging, Body Language, private professional polishing, college and keynote speaker, High School etiquette lessons, children's Manners and Dining classes, Fine Dining, Communication, Sales training and Customer Service. Dining Service Training for Wait Staff.
Our talks include:
-The X Factor: My experience as a professional actress and how everyone can achieve star quality.
-Disney Leadership Talk: How Disney's work ethic and etiquette (which I learned performing at Disney) can make you a mega-success.
-Commuication/Southern Etiquette and How to Make People Fall in "Love" with you in 90 seconds or Less.
They are all very motivational, interactive, and lively.
-Adult Fine Dining/Wine/Social Etiquette Trainings
-We also offer adult wine/dining lesson dinner parties and interview preparation.
-Personal Coaching packages also available for all budgets


Orlando, FL 32804

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. Corporate and Business Trainings on Business Etiquette, Communication, The Best Sales Techniques, Body Language.
Dating and Social Skills
Children's Fine Dining Classes
Cotillion Classes for 5th-8th
Children's Classes after school for ages 3-5
Summer Camps ages 4-11
High School classes on Etiquettte
College Etiquette and Interview skills
Wedding Etiquette
Tea Classes for children or corporate
Fine Dining or Business dining

Q. What advice do you have for a customer looking to hire a provider like you?

A. Find out what coaching your consultant offers. Many instructors only offer etiquette advice, children's classes, or are not properly certified. Image consultants are not usually certified in Etiquette. Finding a coach who can instruct you on wardrobe, imaging, etiquette, social savvy, and how to find what makes you special, is what a great instructor will help you find. Real skills you can use and not just "fluff".
Find out what their followup will include. A good teacher wants to make sure their student not only gets the information, but applies it!

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. What you don't know about your habits may be killing you! It's not what you know sometimes, but what others know and you don't. Are you polished enough? Do you "fit" in? Do you represent your clients image? Do others want to be like you or be around you?
"Sales" isn't just about the price....
Business isn't just about the bottom line....

Q. What questions should a consumer ask to hire the right service professional?

A. Are you certified?
What skills do you teach in your courses or lectures?
When are your next available classes?
How quickly do they fill?
Is there a deposit required?
Do you offer private coaching?
What materials do you include?
What is your hourly rate or group rate?
Do you have a followup or email newsletter?

Q. Why does your work stand out from others who do what you do?

A. My background is in entertainment. I was a professional actress and singer. I also performed for Disney for many years and know how to bring that special engaging talent to my speaking engagements.
I also work to enhance my clients persona overall and not just with social "rules".
I offer unique and interactive talks that keep the audience awake and excited.

Q. What do you like most about your job?

A. I love when I receive a letter or call from a client expressing how something they learned from me changed their life; they got the job, they found love, their date went well, their parents are pleased, they brought in new clients, they were promoted...I love to see something "click" about human connection and kindness, and the effect the "rules" of etiquette have on someone.

Q. What questions do customers most commonly ask you? What's your answer?

A. What subjects will you cover?
I offer a needs analysist form and we decide together what lessons will best benefit their group to improve in the area they desire. For example: Networking, People Skills, Wardrobe, Communication, Sales.

Q. What do you wish customers knew about you or your profession?

A. You may not think proper etiquette is important, but others do, and your faux paus may be hurting you!
As a Daughter of the American Revolution I have grown up knowing what true graciousness and hospitality mean. Etiquette isn't just about learning the "rules" as most would have you believe, but a way of doing things that are from the heart and focused on anothers comfort.
Dannie Fowler is certified from The American School of Protocol, The Etiquette Survival School from Los Angeles, Mrs. Reilly's Cotillion Course in Tampa, as well as several other online finishing courses. She was a professional actress in NYC and starred in shows at Disney World for eight years in both Orlando and Tokyo.
Author of several books, staff etiquette teacher at The Parke House Academy, College and Corporate Speaker. She is the owner of The Etiquette School of Florida, The Winter Park Social Club, The Fabulous Red Shoe Club (women's networking group), and the proud mother of some very well behaved children.

Q. How did you decide to get in your line of work?

A. I grew up in Georgia and my mother was a "stickler" about proper manners. It's always been a natural fit. When my children started school I noticed there seemed to be a lack of proper behavior that I felt I could offer. My children took etiquette classes from another instructor and said they were "boring" and "awful". I knew with my Disney background I could find a better way.

Q. Tell us about a recent job you did that you are particularly proud of.

A. I recently worked with one of my coaching clients (a nuerosurgeon) who was seen as cold to his co-workers and clients, on his connecting and "graciousness". He called to report to me that he has seen such a difference in his patients recovery since he has changed his body language, eye contact, and words of comfort.
My favorite classes are those who's children learn kinder words and gracious behavior with both their parents and siblings.

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. I, and my fellow teachers, are constantly reading every book we can find on Etiquette and Imaging. I personally have been certified from not only one fantastic Etiquette School in Atlanta, but from three other schools as well, gleaning different ideas from other areas of the country and Europe.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. Old School Etiquette will always have it's place, but the electronic world has changed our ideas of what is and isn't acceptable in polite society. I personally have young children and teenagers who are keeping me up to date on the latest technologies and how they are shaping our communication skills for the better (and worse). If you aren't in "the know", how can you teach?...

Q. If you have a complicated pricing system for your service, please give all the details here.

A. Our rates are based on either: per person, group size, hourly, or length of lesson.
Basic hourly rates in a group are $35-$50 per person.
Larger groups can start at $20 per person.

Teacher and qualifications (body language, etiquette, imaging, etc. can effect the price)as well as distance traveled, lessons covered, and expense of venue, and what books and products are included.
We can work within almost every budget and distance.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. There are many etiquette experts who "pop" up each year. Most of them quit because they do not know how to make it a business. It takes a lot of time learning what works, marketing, money to market, studying, and huge people skills. You must actually "like" your students. There are many consultants who teach their students the rules. But etiquette isn't just about rules. It's about the graciousness that comes with it. If you don't genuinely like people and their "issues", then you aren't going to like this profession. We are always looking for those who wish to teach and help them open a new chapter of our company. We help you with all the hurdles that cause most consultants to slowly die on the vine.

Q. What is your greatest strength?

A. Our greatest strength is that we have other employees with diverse backgrounds, trainings, certifications, and styles that we appeal to a wide range of clients.
Most of our group comes from a Disney background in either entertainment, the Disney Institute, or Sales/Communication and we use a lot of what we learned to help our clients.
We are also all well traveled, involved in several charities, well connected in our communities.

Q. What are you currently working on improving?

A. We are currently working on our Finishing School that will include much more than Etiquette and Imaging. We believe that life should be "rich" and "really lived" in many ways. Culture shouldn't be an after thought, but a way of life.

Q. Write your own question and answer it.

A. Do you know what really matters to others? Do you know how to give it to them? Do you care enough?
The world is changing quickly. We are being asked to make quicker and quicker judgments, assessments, and decisions based on little fact or fiction. Do you know what or how to make those decisions accurately? Do you know how to get your "story" across the way you want in that short amount of time?
Etiquette, Graciousness, Kindness, Openness, Connecting Skills...if you don't have them, you CAN develop them.

Q. Write your own question and answer it.

A. How can I make more friends and get people to like me?

Most adults have no idea that what they are doing in everyday life is either drawing good things (wonderful people, money, happiness, love...) or the opposite (anger, bitterness, depression, poverty, anger) the things we don't want constantly. Learning how to connect, make lasting and wonderful relationships, creating a world of good, are all things that can be LEARNED. It may seem like a mystery why some succeed and others don't, but it is always made up of the same learned rules and ideas.

Q. Write your own question and answer it.

A. What could I do to change my circumstances right now for the better?

Become a better person by learning to connect, communicate, and contribute in ways that make others like and respond to me the best that I could ever ask for!
Etiquette, Social Skills, Communication, Connecting; most people think it comes naturally. Most people have no idea why their lives aren't "working" like they should. Everyone has a greater potential and more of the good life just waiting for them, they just need the tools to access it.

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