About Groovy Hues & Rob Mullis
Groovy Hues is a painting company that started as Rathgeb Painting, a local business in Philadelphia. It was founded by Matthew Rathgeb, who later partnered with HorsePower Brands to expand nationally. The company aims to bring positivity and good vibes to the painting industry by offering reliable and professional services.
Rob Mullis is a proud native of the Treasure Coast and owner of Groovy Hues of Palm City—a locally owned business backed by a national franchise. We're excited to bring high-quality painting and home enhancement services from Port St. Lucie to the Palm Beaches.
With a degree in Business Economics from UCF and over 15 years of experience in Wealth Management, Rob built his career around strong relationships, professionalism, clear communication, and a commitment to excellence. At Groovy Hues Painting of Palm City, that’s exactly what clients can expect—transparency, reliability, and a personalized experience that stands out in the industry.
Groovy Hues specializes in both residential and commercial painting, including historic home painting, and also offers power washing services.
Let’s bring color to your space the Groovy Hues way.
Why I Started This Business by Rob Mullis
After years working behind a desk in an office, I realized I was craving something more hands-on—something where I could actually see the impact of my work and connect directly with people. That desire to make a real, tangible difference in my community is what led me to start this painting business.
I chose to launch a franchise because it allowed me to hit the ground running with proven systems and support—so I could focus on what really matters: delivering high-quality results and building lasting relationships with clients.
My background in client services and operations has taught me the importance of clear communication, reliability, and making things as easy and stress-free as possible for my clients. I take pride in being the kind of professional who shows up, listens, and makes your life more convenient—whether that’s sticking to a schedule, keeping a clean workspace, or simply doing the job right the first time.
At the end of the day, it’s not just about paint—it’s about trust, transformation, and helping people feel great about their space.
