Introducing Thumbtack for Real Estate
With the launch of Thumbtack’s first real estate product offering, real estate agents can close deals faster and build loyalty with their clients
Michael Kim•Vice President of Strategy and Business Development•Last updated Aug 20, 2024
Last updated Aug 20, 2024
Real estate agents now have a new tool to delight their clients to help streamline an overwhelming list of to-dos. With the launch of Thumbtack for Real Estate, it’s now easier than ever for agents to provide home buyers and sellers with a one-stop shop to care for their home.
Thumbtack for Real Estate is a co-branded landing page created for an agent that is tailored to their client’s needs as they prepare to move in or out of their home. It provides clients with a curated to-do list highlighting projects personalized to where they are in the moving process, from hiring a moving company to adding a fresh coat of paint to the living room. For each home project that needs tackling, Thumbtack for Real Estate will connect homeowners with top local professionals available to get the job done.
Agents can even give their clients a “credit” to spend on Thumbtack as a thoughtful closing gift, helping them get started on some of their home to-dos. By delivering high-touch service at a moment when buyers and sellers need all the help they can get, real estate agents can close deals more efficiently, secure referrals and provide clients with peace of mind as they begin this new stage of their life.
A higher level of service and value
Real estate agents don’t just facilitate transactions — they shepherd clients through one of the most important events in their lives. At a time when agents have to work harder than ever to prove their value, Thumbtack for Real Estate makes a potentially overwhelming experience more manageable, empowering agents to help their clients throughout this process.
At the heart of the Thumbtack for Real Estate experience is a personalized Buyer or Seller Profile which helps homeowners more easily manage the continuous care of their home. From home details to personalized project recommendations, home buyers and sellers have everything they need at their fingertips to get move-in or move-out ready. Each client will be sent an onboarding link from their agent where they can enter their basic property information — whether they’re buying or selling, type of home and address, and their home profile will be instantly created, including a custom to-do list of projects and services. Things like:
- Hiring a moving company
- Booking move-out and/or move-in cleaners
- Re-painting the living room
- Mounting a TV
- Updating and maintaining the landscaping
- And many more
For each item on the list, the client can access Thumbtack’s community of 300,000 highly-rated local professionals with the touch of a button. Gone are the days of tracking to-do lists and pros’ names and numbers on post-it notes — Thumbtack for Real Estate offers a single place to manage all of your home tasks and an easy way to find and hire every pro you’ll need along the way.
Give a truly useful closing gift
Instead of a generic bottle of wine, agents can stand out by offering their clients Thumbtack credit to tackle their high-priority home projects. By giving Thumbtack credit, agents can provide financial incentives to reduce the cost of home management and help clients get started. With Thumbtack credit, clients receive something of lasting value to help their new house feel like home.
Stay top of mind with past clients
Each client’s profile features the name and branding of their agent. Thumbtack research shows that the average homeowner completes about 11 home projects annually across maintenance repairs and improvements, which is a lot of reminders of their positive experience to build goodwill for future business and referrals.
How can Thumbtack for Real Estate help agents stand out?
- Close deals faster by connecting your clients with pre-vetted pros to handle their to-do lists.
- Build a reputation for being on top of your game by introducing clients to Thumbtack’s community of 300,000 local service businesses.
- Stay top of mind every time your client opens their home profile.
- Boost referrals and repeat business by giving your clients an incredible experience.
Thumbtack for Real Estate ensures details don’t fall through the cracks and makes the transition from home search to home management seamless. Agents can empower clients to start caring for their home, helping avoid costly emergencies and maximize the return on their investment. Thumbtack for Real Estate also provides clients with a portfolio of top pros they can trust on day one, rather than engaging in the cumbersome process of researching local service providers.
With Thumbtack as a partner, homeowners receive personalized guidance on what to do, when to do it and who to hire to help them confidently care for and improve their home. Unlock new value for your clients and provide a higher level of service by signing up for Thumbtack for Real Estate today!
How it works.
Search.
Browse profiles, see prices and use filters to find pros who match your project.
Chat.
Contact the pros you like to discuss project details.
Hire.
Check pro availability and book appointments right in the app.
Find local pros for your project
Tell us what you're looking for and we'll show you pros right for the job, with prices.