Our mission: The impact we want to make on the world.
Marco Zappacosta•Co-Founder & CEO of Thumbtack •Last updated Apr 8, 2025
Last updated Apr 8, 2025
Table of Contents
A mission provides meaning. It defines why we’re here and the impact we want to make on the world. Having a clear sense of purpose helps us form plans, make decisions, and stay clear-eyed through the inevitable challenges.
Since we started Thumbtack more than 15 years ago, we’ve explored different ways of communicating our mission. But even as our company has grown and changed, there’s something that’s always been at the core of what we do — accomplishment.
Today, our platform helps millions of people complete billions of dollars in home projects every year. And we know neither pros nor customers can do it alone. They need each other in order to achieve their goals.
That’s why Thumbtack exists — to help homeowners and home professionals accomplish more.
What accomplishment means to us
There’s more to accomplishment than just crossing a project off a to-do list. In fact, when you own a home, there really is no “done.” You can finish a given project, but there’s always another one to tackle right behind it — and often two or three more soon to follow.
For homeowners, accomplishment is about turning a house into a home. For home services pros, it’s building and growing a successful business. Both homeowners and pros see every project done well as another step closer to that incredible feeling of accomplishment — whether it’s admiring a finished bathroom remodel, turning kids loose in an awesome backyard space, or reaching business goals to continue growing.
One customer told me about finding a power washer to clean her old brick wall, and beaming with pride sharing that her neighbors thought she’d built a brand new one. I heard from a pro who started a business with her son — a dream she’d always had — and now they have more business than they can handle. The magic of Thumbtack is in bringing people together who wouldn’t have otherwise met, so they can make their dreams a reality.
Whether you’re a homeowner, a pro, or one of us working here at Thumbtack, we all have something we want to accomplish.
Where we go from here
Thumbtack has already accomplished a lot. We’ve built a platform that helps millions of homeowners go from “maybe tomorrow” to “done today.” We provide technology that helps hundreds of thousands of service professionals across the country find new customers and scale profitably. Along the way, we’ve also created a business that succeeds by helping our employees do the best work of their careers. Our teams show up every day knowing their contributions are building stronger local economies, empowering small businesses to grow, and bringing homeowners peace of mind.
We believe technology offers infinite possibilities to enhance the way we live and work — making homeownership less overwhelming and helping homeowners feel the sense of pride that comes from making a house a home.
For Thumbtack, accomplishment is about more than just shipping new products. It’s about using new technologies, like AI, to reshape our industry and the entire end-to-end experience of getting to done. It’s about becoming an indispensable partner for homeowners and the most important source of business growth for service professionals — so they can accomplish more than they ever thought possible.
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