What advice would you give a customer looking to hire a provider in your area of work?
Have a specific goal in mind. A lot of companies will gladly take your money without really caring about the business. Make sure the company you choose is genuinely interested in how your business works and wants to use that information to create a website or internet marketing campaign that will specifically address any goals you have. Some goals should be "attract more customers" or "let customers know about new products" or maybe even "get customers engaged with an online membership area". Whatever it is, make sure the company you choose is focused on the message and not flashy graphics and technology buzzwords.