Copy Craft Solutions

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Introduction: It's like spotting a blue lobster or...a yellow diamond in a case full of traditional engagement rings. Different attracts attention, draws you in, makes a lasting impression you'll carry away. My writing draws you in past the perfunctory copy you find in most marketing applications. Whether it's website copy, a brochure, press release, radio or TV spot, I write relevant things for people who want better. I love leading people through their own history and pointing out the wonder of things they've been taking for granted. It's so common for business owners to get lost in their own perception of their business that they loose sight of what causes the 'ooh and ahh' moments in the minds of their customers. Uncovering those hidden gems, blowing away the dust and revealing the scintillation: that's something that never bores me. Listening to business owners express their passion for what they do, what they want to do...it's a constant reminder of the power that comes with pride.

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What advice would you give a customer looking to hire a provider in your area of work?
Here's a great gauge when considering someone to write copy for your business marketing. If after describing your services, your products and your business they can create a little excitement in YOU; if you feel yourself being motivated and find your passion increased a bit, you can be fairly certain they can do the same for your target market. Ask for referrals and samples of their writing. If they can put you in that mental place of ownership when describing another business, chances are good they can do the same for you.