What advice would you give a customer looking to hire a provider in your area of work?
do your homework and make certain you are a match for the type of agency you need. Ask about revenue of the firm, are they too big, too small or just about right. Consider, if you're marketing program budget is $100K and the firm bills $100M, you are only 1 percent of their business, meaning you'll get about 1 percent of their time and talent. Bigger is not better, smaller is not better -- find the best fit. Once completed looking at budgets, now understand the available talent. Do you need strategy or grunt labor? a combination? Do you need creative or do you need media relations? Integrated work? marketing strategy and online? Ask lots of questions. For an agency checklist, check out: http://theeisenagency.com/home/diy/