FAQs
- What types of customers have you worked with?
My recent work has been predominantly in two areas: corporate portraits on location (typically for both web and print usage) and in high-value residential real estate. As websites have become the most important client-facing marketing media for virtually all companies, the need for quality imagery has skyrocketed.
- What advice would you give a customer looking to hire a provider in your area of work?
Price is often the deciding factor for consumers of any product or service...I myself often make decisions that way. But with skill-based services, price should only be a consideration, not a determinant. With photography, past performance is a very strong indicator of future results, and that past performance is really what sets the value of the service.
- What questions should customers think through before talking to professionals about their project?
Technology has changed the landscape of professional photography radically over the course of my career, lowering the technical barriers dramatically. But that is the least important asset a professional should bring to your project. Discerning, creative vision, an educated awareness of color, light, and perspective, people-skills, and a keen understanding of the implications of multiple media platforms are the criteria by which a photographer should to be judged.