Introduction: PROFILE:
Digital strategy and customer experience producer. Creating digital experiences across platforms for a full range of vertical markets including mutual funds, wealth management, medical device companies, financial institutions, global consulting firms, biomedical, legal, energy efficient companies and manufacturing. Experience in developing relationships with C-level managers of B2B and B2C company’s and start-ups through digital media. Principal of a full service digital marketing firm focused on marketing programs, web strategy, brand messaging, design, development, demand generation through SEO and social mobile engagement.
EXPERIENCE
Alden Marketing Group, Inc., Lincoln, MA 3/03-Present
Principal
Alden Marketing Group creates digital strategies and marketing programs to drive results for clients. Conceiving innovative digital initiatives to elevate brand perception for business opportunities. Solutions include: strategic blueprints for multi-channel marketing programs,
in-bound marketing and sales enablement programs, competitive intelligence, branding, web site optimization, social media, advertising campaigns.
Clients: Business-to-business and consumer verticals
• GI Dynamics: Director of Marketing: digital strategy, budget, social media, web design, marketing strategy, SEO, standard operating procedures for regulatory compliance, global footprint
• Stephens Investment Management Group: marketing strategy, branding, web site, collateral
• Palladium: global business strategy consulting firm focused on strategy execution
• Grimes & Company RIA: marketing strategy, web redesign, print collateral
• Boston Scientific: marketing strategy, employee communications program
• US Boston, Pear Tree Funds: competitive analysis, web strategy, consulting and web site design
• State Street: strategic ‘blue print’ and web strategy
• Goodwin Procter, LLC: Founders Workbench award winning site for entrepreneurs – strategy, design and development
• Triumph Modular: site redesign, SEO, PPC, advertising, email and social media strategy
TechStars mentor Boston 2014-2015 Techstars provides seed funding, mentorship, and network of mentors and alumni for startups. Techstars is the #1 startup accelerator in the world. It is very selective –thousands of companies apply each year, only ten companies are selected per program location.
MITX.org 5/12-Present
Judge for best marketing and digital campaigns and media. Advisor for the Harvard Innovation Lab and Northeastern University’s IDEA accelerator digital marketing mentorship program that matches pre-screened startups to marketing and communications mentors to help entrepreneurs be successful in telling their story and marketing their business.
Putnam Investments, Boston, MA 12/97-3/03
Vice President Internet Business Director, Marketing Communications
Directed digital strategy and web product roadmap for the implementation of Putnam’s retail and 401k distribution channel websites. Award winning strategy for advisors and institutional sales. Target segments including financial advisors, broker dealers, banks, defined contribution, and international investment firms. E-commerce steering committee member defining priorities and planning for a global operations and cohesive communications digital strategy to enhance distribution partner sites. Managed team of 15 people and agency vendors optimizing a $3M budget driving e-commerce initiatives. Increased usage adoption by 350% through innovative solution development and content management production efficiencies.
Accountable for audience expansion, lead generation, web conversion, customer engagement, campaign ROI, and web marketing staff productivity
Represented Putnam Investments digital strategy to V.I.P. partner advisor firms and
e-commerce industry roundtables.
Strategic Interactive Group (Digitas), Bronner Slosberg Humphrey, Boston, MA 2/96-12/97
Senior Producer-Fortune 500 companies
Clients include: CIBC Imperial Bank, American Express, FedEx.com, Mobil Oil, IBM and Xedia.
Responsibilities included solution delivery, client relationships, budget, and overall project management.
NYNEX Information Technologies Company, New York, NY and Middleton, MA 3/91-2/96
Associate Director – Big Yellow-Super Pages Directory online services marketing communications
Helping companies align their business and marketing goals to develop their brand DNA, digital presence, marketing and social messaging.I enjoy creating engaging experiences that provide positive results.
I like helping companies standout from their competition.
