2XL Company

Introduction: We are a little shop with (really) big ideas. Successful marketing is the result of experienced people who are taking a structured approach to making things very simple. That's what we do. We know the motivating power of a simple idea. We also know that getting to the simple idea is never a simple task. Many times, it requires sorting through mounds of data, but once your niche is found, and that simple idea comes to life, you own it, and your brand will excel. Always thinking like a strategic marketer, 2XL founder and CEO, Mike Kneffel has helped some very well-known global brands grow their business. He's also spent 2 years as the marketing director for a Midwest state where he introduced the marketing power of Hollywood into the lottery industry by working with Mark Goodson Productions. In 1994, Mike founded the 2XL Company, and he has provided clients with national, award-winning campaigns. We recently created a unique marketing program that allows individual law firms from around the world to join together to pitch new businesses under one cohesive brand identity (this program was rolled out globally in September 2012 by our client during a conference in Buenos Aires, Argentina.)