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John Lacy Photography within hours.
About this pro
How does your business stand out?
We employ both a creative approach to make engaging images that draw in the viewer but also a analytical side that asks "what is the goal of this image". It's not enough to make a pretty picture is also needs to serve a specific function. Most photographers are very "right brained" and look for what "feels right". We do that too, but then we ask "why does this work (or not work)" and take it the next step to offer a complete solution for your goals.
John was professional and detailed. He did an outstanding job in a very short time frame. The pictures are beautiful. We look forward to working with him again in the future.
Mar 14, 2016
Our business selected John Lacy Photography to do our product photo shoots because he provides high quality professional photographs & service to our business. The package pricing is a great value. John comes prepared to all of our photo shoots with lighting, background and equipment. He takes the time to learn the terminology of our products and provides the images in the format we prefer. He has made our projects run smoothly & we will continue to use him for all future product photographs.
Mar 14, 2016
John has provided superior photography services to our company for many years. He's professional, flexible, friendly and creative. I look forward to working with John each year for our company meetings, events and projects.
Mar 7, 2016
John Lacy brings more than just photography. Over the last year he's helped our company improve its marketing by offering targeted actionable advice. His recommendations, ideas and advice has been useful because it encompasses my entire business, not just the photos of the products we were introducing.
John has provide us with quality photography, retouching, video shoots and editing, laying out ads and banners and also helped us write our press releases. He brings the whole package.
I recommend John for any small business that needs a boost to their marketing. He brings a fresh perspective that enhances the value of his services.
Mar 3, 2016
John was great to work with!
Mar 7, 2016
We provided services for a private university. Including Architectural Photography, Drone based Aerial Photography, Photo Retouching, Graphic Design, Marketing and Prepress.
Mar 3, 2016
John has been patiently working with us to design and implement our first website. He spends a lot of time and effort to make sure we get it right before launching. His knowledge and feedback are greatly appreciated!
Mar 3, 2016
John Lacy is super competent, helpful, and knowledgeable. Every project that he has done for me has been completed on schedule, and the quality of the work has consistently exceeded my expectations.
Jul 29, 2014
The images from John Lacy are excellent and we have plenty of options to choose from for our commercial advertising & promotional needs. Our shoot included a model, large truck and products - all were very well lit.
Jun 10, 2014
John did a great job during the photo shoot and the editing afterwards. He was very conscious of being in a customers facility and understanding we couldn't disrupt their operations. I highly recommend John Lacy! Wonderful experience! We will be using him for any future photography our company does in his region!
What should the customer know about your pricing (e.g., discounts, fees)?
We don't have preset "packages" at set prices.
All of our work is completely custom. The customer drives the process by describing their goals, their ideas, their experience and their preferences and taste.
Once I fully understand the objective I can use my experience and creativity to offer a range of solutions. These solutions may be scaled by cost. The buyer should always make a business model for an expense to be sure it is profitable, either in the short term or in the long for that business.
I offer my clients a complete written "hard" quote before beginning any project. The quote includes all work, fees, expenses, rights and any additional options. If some elements are to be determined later (additional retouching, prints or display murals, DVDs or other media) those expenses and options are always discussed at the beginning of the project.
My goal is to deliver a top shelf product and in doing so present the customer with a clearly superior value.
What education and/or training do you have that relates to your work?
In the old days (I'm in my late 40's) it was enough to learn the basics in school, perhaps mentor under an expert for a while and then practice your craft doing new work.
Today it's all changed. The pace of technological change requires not only frequent updates to both camera and computer equipment but it also requires ongoing training and staying in touch with our changing culture.
To do this I am always upgrading to the newest versions of the software I use. I build on my experience with the previous versions but also utilize online training and make time to experiment and practice using the new and improved tools.
Like wise I am in touch with the culture on a technical level as well as staying up to date on what is important to people. In addition I also tend to be an early adopter of many of these trends so I can better understand them and how they may or may not become part of the "big picture".
Embracing change makes you better adapted to respond to change. There's no hiding from it so why not participate in it fully?
What advice would you give a customer looking to hire a provider in your area of work?
Don't settle for the lowest cost provider because to offer a low end price means they lack both the equipment and the experience to deliver true value.
Review a wide body of their work including examples from recent, actual jobs as many providers will only show you the very best of their work which may not represent a typical experience.
It can be difficult to judge a professional by the equipment they use, but you can ask them to give you an outline of the process they will employ. If they are hesitant to do this then they may not have a process. You may also ask them for details of their liability insurance as only real pros carry full insurance (in excess of $1M) and this is a quick way to filter out the wanna-bees and the financially distressed (your photos disappear when they go out of business).
What questions should customers think through before talking to professionals about their project?
Professional Photography is completely unregulated. Standards are established only by each photographer. Affiliations & awards mean little to nothing in this business. You need to learn as much as possible before trusting that someone who represents themselves as a professional truly is.
It's absolutely acceptable to ask for a few referrals. Ask for contact info for a few recent customers and ask them about working with the photographer, how they found them and if their expectations were met (or exceeded)?