FAQs
- What types of customers have you worked with?
Mostly we produce 30 second TV commercials for local and regional clients. Being an Ad Agency offers our clients the added bonus of other services like developing the creative, buying your air time and other media, producing the spot and developing your other advertising medias to keep a cohesive feel across all Ad platforms.
- What advice would you give a customer looking to hire a provider in your area of work?
Find a rep that knows his markets. This is most important at a national level since demographics vary wildly from area to area and is further complicated by gender and age. And don't go with a big firm. You can easily be over shadowed by larger brands and become a hanger on. Remember you are paying them for this service and should be treated as importantly as their largest client.
- What questions should customers think through before talking to professionals about their project?
I wish more customers knew everything that went into creating their ads. Most clients want something because they like it, forgetting its not what you like, its what your target market is attracted to. For instance, on a TV commercial shoot the client usually only sees the filming from one angle. They don't see the camera setup. Pulling focus, white balancing, shot composition and using the light meter are behind the scenes. The same goes for post production. Most clients are unaware of the subtle things editors and compositors do to enhance a spot. Whether its a simple color correction or a full blown cosmetic overhaul. I spend a lot of time and effort enhancing every frame of your video to make it the best it can be. At least 1 out of 30 shoots, I over hear some woman bragging about how she looked in the ad. Maybe she's born with it, maybe its Photoshop.