Ghostwriter for Busy Execs

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Introduction: With more than 25 years of professional writing and editing experience covering a multitude of topics, industries, products and services, I know how to work backwards from your ultimate goal by using the words and strategies that help you get results. My work has been published in a wide range of business and consumer media, including books, magazines, and newspapers. I highlight your important details and unique competitive advantages to make your points or your products stand out. * Product Sell Sheets * Brochures * Marketing Collateral * Sales Proposals and Presentations * Email * Letters * Articles * Blogs * Newsletters * Proposals * Award Nominations * Speaking Proposals * Speeches * Powerpoint Presentations * Grants * Business Plans and Proposals I love writing about interesting and accomplished people, helping them get the word out about their ideas and achievements, including starry-eyed students, start-ups, software wizards, seasoned executives, soldiers, teachers, mothers, meditators, rocket scientists, farmers, and Fortune 50 leaders. It's exciting to learn to about new ideas and techniques, products, services, technologies, and industries. I know how to ask the right questions and drill down to identify and position benefits, competitive advantages and unique value propositions to put you, your ideas, solutions and your company in the best possible light.

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9 years in business

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FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
Each writing or editing project is unique and estimating price depends upon: - The amount of background work required of me before I begin writing (or editing) - Whether all information will be provided or I need to do research - The number of interviews required (typically I get background from client first, then interview their customer(s), i.e., if Im developing a case study, or award nomination, I interview my client for background details first, then speak with stakeholders to uncover noteworthy details - The number of stakeholders I will be working with on a particular project, such as updating marketing collateral - What stage of the project I am engaged, i.e., if I'm editing and proofing content for an updated website, it depends upon whether I am involved in early, mid. or late stages prior to going live
What is your typical process for working with a new customer?
First, I want to learn all about your project, and your goals for the finished product: What is your deadline? Who is your audience? What do you want to say, and why? How and why will this content matter to your audience? What benefits will the audience gain by reading your content (learn something new, make a decision, take action)? Are there branding issues or competitive advantages involved? How will this content be disseminated i.e., web content, blog, press release, newsletter, book, magazine or newspaper article, White Paper, email, snail mail, speech, trade show / sales handout, training manual, etc. Can you provide me with all of the necessary information, or will this project include interviewing employees, business partners, customers, experts, or conducting other research? Once I understand the nature and scope of your project, I can provide you with a step-by-step game plan and price.
What education and/or training do you have that relates to your work?
I have more than 25 years of experience writing professionally in the fields of marketing and public relations, and have taken courses in copywriting and direct marketing from highly-respected industry experts I continually read and study the latest developments in SEO, direct marketing techniques, blog styles, business writing trends, technology trends, presentation styles and techniques, and public speaking (I'm a Toastmaster - and recommend Toastmasters to anyone who wants to increase the effectiveness of their communications, including public speaking). I also attend webinars, seminars and live conferences in a variety of industries to stay on top of trends and topics.