Aquila Designs, Inc.

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Introduction

I believe that having been a fine artist and illustrator before my graphic design and advertising career gives my work an artistic, authentic and one-of-a-kind quality. I am a colorist at heart, so I understand the ways that color can affect a customer or audience. I love working with my clients and getting to know them and their businesses so that I can then craft a symbol or brand identity that perfectly matches the qualities of their business, product or service, and in turn can reflect those unique and special qualities on every marketing piece produced for their company.

Overview

2 employees

31 years in business

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FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
My pricing structure is loosely based on a $150/hour rate, but that is merely a vague hourly structure to give me an expectation of time and a project fee. Every project has its own unique specifications, and I will say that I never charge all of my hours based on that rate. I always give a proposal cost and adhere to that agreed cost - specific to the project.
What education and/or training do you have that relates to your work?
I continue to broaden my knowledge of graphic programs, either via continuing education classes or in working with my vendors.
How did you get started doing this type of work?
I have always been an artist, but I was fortunate in my 20's to have ended up in New York City, where the best advertising design was happening. And, my uncle, Julian Koenig, just happened to offer a position in his advertising firm, while I looked for work. It was so interesting, because I had never considered "commercial" art as a direction while in college, and had I not been so lucky to have landed in NYC at this time, I might never have chosen this job. It actually chose me, and as I worked in his small boutique firm, I saw some of the most creative and brilliant work happening around me - and realized I wanted to be an art director! In fact the first photoshoot I ever attended as an assistant - the photographer was Richard Avedon!! Amazing - from that moment forward, I realized I was surrounded by the best creatives in the business - and my Uncle was a famous copywriter!! He wrote & produced all of the Timex "It takes a Licking and keeps on ticking" ads, the "Think Small" campaign for VW, and I could go on and on . . . so many years later, I realized how lucky I was!!