What should the customer know about your pricing (e.g., discounts, fees)?
My pricing is simple, it is value based.
My clients hire me to help you design a solution thats going to help them meet their goals and objectives.
I know that the value of what we do is based on the impact I have on their business. I offer the accumulation of all of the skills and talents that I've acquired during more than 45 years of business experience. I offer wisdom, creativity and many years of accumulated knowledge. That's why I take a value-based approach to pricing and that is why I charge what is appropriate for the value that I deliver. I ask only that you value my services based on your return on investment.
I don't sell hours. Instead, I sell a solution that is going to make an impact for you that achieves your objectives. I'm working for you from your perspective.
I believe that selling hours actually creates a conflict of interest. It puts you and me on opposite sides of the table because selling hours makes it in my best interest to take longer - to bill more hours. But I know that's not in your best interest. Your best interest is in deploying solutions that begin to work as promptly as possible.
I recognize that my clients dont care about my costs. You care about the value that I create for you and I believe thats what I should be asking you to pay for. That's why my fees are value-based instead of cost-plus based and that is why I use the word investment when referring to the cost of your project. I know that your assessment of my services is based on the ROI that the systems I design returns to you.
The added value that I receive from my investment in your project is referrals. I live on them. Accordingly I work with a certain type of client who values the services I offer - I look for a fit rather than a "quick hit".
You can count on me to be the partner that you are investing in to deliver results for your business and that Ill be working on the same side of the table building a relationship that is mutually beneficial.
What education and/or training do you have that relates to your work?
Digital Marketing is a fast changing environment. I keep my clients updated weekly on new developments through a newsletter that is a curated list of new tools, developments and news that they must be current on.
How did you get started doing this type of work?
I had been a consumer products marketer for many years when I saw the Internet for the first time in 1995 and recognized that it would become the ubiquitous marketing tool that it has become. I couldn't resist!
What types of customers have you worked with?
The most common types of jobs that I do are strategizing and laying out workable and doable plans that can be executed by the client depending on their needs and their organizations capacities. I then devise the strategy, put together the methodologies and train the client how to use the system I've devised.
Describe a recent project you are fond of. How long did it take?
I was engaged by a Social Welfare organization that combats Domestic Violence to create an end-to-end Digital Marketing strategy that resulted in the principle becoming a thought leader in the field. She has become prominent on Social Media and has been invited to speak on many occasions as a result of her new prominence.
What advice would you give a customer looking to hire a provider in your area of work?
Educate yourself as much as possible about the Digital Marketing Landscape. Know what questions to ask.
Internet Marketing IS THE MARKETING OF THE 21ST CENTURY.
What questions should customers think through before talking to professionals about their project?
That the secret to Internet Marketing is that there is "no secret". There are only best practices. Following them leads to great results.