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- What education and/or training do you have that relates to your work?At R&D Media, we strive to know everything there is to know about marketing tactics, advertising channels, tested techniques, new trends and technologies and best practices. Not only do we understand what it takes to get a prospect or consumer to your doorstep, but we also understand the sales cycle of consumers and can guide you in getting your prospect to make the commitment on a consistent basis. We subscribe to many marketing, advertising, website development, graphic design, and printing journals and newsletters. We also attend seminars, webinars and online training courses on subjects we feel we can grow in. After all, we couldn't be "R&D" Media if we didn't do as much research and development on everything marketing.
- What types of customers have you worked with?The most common requests for work we come across are projects for new websites or redesigns of websites. Many business owners and marketing departments are realizing that without a website or a search engine optimized website, it is difficult to stay ahead of their competition or get found at all. Especially considering that many siteslike Facebook, LinkedIn, YouTube, Google Placesall can tie back to your website. If you don't have a website to tie back to, then you're missing the "prospect" boat. We're also getting lots of requests to convert websites into mobile-friendly sites. Mobile phones, especially smartphones, are on their way to dominate the web traffic world. Many people view websites only from their phones and don't use their home computers anymore. Another service we constantly get requests for is marketing strategy and advertising development. There are so many ways to market to your consumers these days and that list is rapidly expanding. Many small businesses find it difficult to keep up with the daunting variety of marketing channels to reach their target. We use strategic planning to find the right channels that your target views the most, then we implement a marketing campaign according to that strategy.