Moment of Truth Coaching & Creative Services

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About

The Moment of Truth Ethos Life is full of crossroads. Big decisions. Little nudges. We help you find your way through it all. The truth? You already have what you need. Sometimes it’s just buried under the noise, waiting to be found. We’re here to help you dig it out, dust it off, and use it—whether that’s to build a life that feels good or a brand that feels real. What Sets Us Apart We get it. You’re not looking for the cookie-cutter, one-size-fits-all approach. Neither are we. What sets us apart is our focus on what makes you… well, YOU. Our team blends deep empathy with creative expertise, helping you to uncover the dormant strengths and untapped potential already inside you. We’re about creating spaces—both in life and business—that are safe, aligned, and unmistakably yours. Every step we take together is about empowering you to live and work in a way that feels genuinely right. About the Founder I’m Dani Rose Allen, and I’m in the thick of getting my Ph.D. in Community Counseling Care and Traumatology because I’m obsessed with understanding the human journey. I’m a creative soul with a knack for seeing what’s beneath the surface, a guide for those navigating big changes, and a believer that everyone deserves to live a life that feels true. I founded Moment of Truth to help people like you find clarity in the chaos, tap into their unique story, and build something real—whether that’s in life, business, or both. Services Offered We start with life design coaching. It’s all about getting clear on who you are, what you want, and how to get there. From there, if it feels right, we move into business identity design. Think of it as bringing your personal evolution into your professional world. Creating a brand that’s not just a logo or website, but a reflection of you at your core. • Life Design Coaching Honest conversations and practical guidance to help you find your path and live with intention. • Business Identity Design Creative branding for purpose-driven entrepreneurs who want their business to feel as good as it looks. ______________________ ⚠️ Just So You Know While we bring a unique wellness approach to the table, we aren’t licensed therapists. Some clients might call what we do “therapy,” but they know—and choose—that it’s something different. Our work is intentional, holistic, and focused on growth, not a substitute for licensed therapeutic care.

Overview

Hired 85 times

Background checked

8 employees

7 years in business

Business hours

This pro hasn't listed their business hours.

Payment methods

This pro accepts payments via Apple Pay, Cash, Credit card, PayPal, Square cash app, Stripe, Venmo, and Zelle.

Social media

Facebook, Instagram

Top Pro status

Top Pros are among the highest-rated, most popular professionals on Thumbtack.

2023

2022

2021

Services offered

Business size

Small (fewer than 10 employees)

Medium (10-50 employees)

Large (more than 50 employees)

Business stage

Startup (less than 2 years)

Mid-stage (2-5 years)

Industry

Sales & marketing

Healthcare

Technology / IT

Manufacturing

Projects and media

Reviews

Customers rated this pro highly for responsiveness, professionalism, and work quality.

Exceptional 5.0

65 reviews

5

97%

4

3%

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Read reviews that mention:

Kevin P.

Jan 7, 2022

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Hired on Thumbtack

I was in a very dark place when I searched out a therapist at my brothers persistence that I do so. This can be a very confusing moment as to where to turn. I searched through quite a few reviews and some were good, but there was one person that stood out. The other reviews were a sentence here and there and maybe more, but Dani had reviews in paragraphs. It wouldn’t take long for me to find out why. I know she is very busy with clients, but she took the time to take my case and within half hour she called. We set up an appointment and so far she’s helped me realize that my view of things were skewed the wrong direction. She saved me. Choose her and her team!

Therapy and Counseling

Kayla J.

Aug 19, 2022

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Hired on Thumbtack

I started my first session with Dani today. We had an initial call to discuss what I needed help with. I liked her style from the start and really feel like we can address my trauma as well as career goals long term. I can’t wait to continue my sessions and love that she left me with homework to complete.

Moment of Truth Coaching & Creative Services's reply

Thanks so much Kayla! It’s a pleasure to work with someone so driven.

Therapy and Counseling

Tyler K.

Jan 17, 2022

Moment of Truth Coaching & Creative Services's reply

Dustin A.

Jan 13, 2022

•

Hired on Thumbtack

I wanted to take a moment to share my experience that Dani has provided with Moment of Truth LLC that will be difficult for me to articulate, though ill do my best. An experience I can best describe as the personification of self discovery, mental liberation, and a personal road map; allowing me to connect the dots between my inner turmoil and patterns of behavoir. Permitting me to navigate through my ineffeable thoughts and feelings and for the first time revealing a clear path and direction. It is as if I stood staring at this vast map of my life experience feeling I was adrift; irresolute of how to make sense of any true direction. For the first time feeling as though I located my starting point and being able to now highlight the route I am taking on my journey of life.

I was unbelievably nervous to seek out the help I knew I needed. My relationship was suffering and I knew my inability to communicate, express, and understand my feelings were causing this dark pique to both of us. 

When Dani first took my call her jovial tone, confidence, and welconing presence immidiately put me at ease and allowed me to lower the gates of the fortress I had constructed to "protect" myself from harm. Her approach was unlike anything I expected, concentrating on my future and who I want to become as opposed to making my past the focal point of our indroduction and future conversations.  She has an aptitude for listening and guided discovery that allows you to create your personal roadmap of the person you want to become. 

My wife immidiately reached out after our first hour long session and we are both currently seeing Dani weekly. We have never been happier and it feels as if we are falling in love all over again like infatuated teenagers; being vulnerable and having this compassionate almost sagacious understanding of one anothers thoughts, feelings, and needs. 

Dani is also extremely flexible and punctual. She makes herself available for any emergencies or advice outside of sessions in all forms of communication and gives you a sense of comfort as if you knew eachother since childhood who you can always rely on.

If you have thought about making a change, receiving guidance, seeking help, or just wanting to improve aspects of your life I highly recommend having just 1 initial call as I can promise you from my anecdotal experience this was the best decision my wife and I ever made.

Therapy and Counseling

KK s.

May 30, 2021

•

Hired on Thumbtack

Michele is super nice and so easy to talk to. She really seems to want to help me accomplish my goals. It has been great working with her so far.

Life Coaching

Credentials

Background Check

Danielle Allen

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
Our pricing is thoughtfully designed to balance the quality of our trauma-informed services with accessibility. We offer various pricing tiers to accommodate different needs and budgets, ensuring everyone has access to our expertise. For those with documented needs, we provide discounts and sliding-scale options. This approach allows us to maintain high standards of service while being sensitive to individual financial situations. We believe in fair and transparent pricing, so please don't hesitate to contact us for a personalized quote and more details on our pricing structure, including available discounts and adjustments based on your specific circumstances.
What is your typical process for working with a new customer?
Our journey with new clients begins with a complimentary first session. This initial consultation is a cornerstone of our approach, allowing us to understand your unique needs and aspirations. During this session, we engage in a meaningful dialogue to uncover your specific challenges and goals. Based on our conversation, we collaboratively devise an action plan that resonates with you, ensuring that it's tailored to your individual circumstances. This process is not just about identifying solutions but also about building a relationship founded on trust and understanding. Our aim is to create a roadmap that everyone feels confident and excited about, setting the stage for a transformative experience tailored just for you.
What education and/or training do you have that relates to your work?
My educational background and training are deeply intertwined with my work. I hold life coaching and executive/business coaching and consulting certifications, trauma-informed visual and instructional design certifications, and a focus in design psychology. I've earned a Master of Social Work, a Bachelor's in Human Development, and a Bachelor's in Philosophy. Currently, I'm pursuing my PhD in Community Counseling and Traumatology from Liberty University. Our team also brings a wealth of expertise, with various certifications detailed in their bios on our website. This diverse educational resume equips us to offer deeply informed and empathetic services.