Q. What advice do you have for a customer looking to hire a provider like you?
A. Like most things in nature we're not all created equal. Spend the time to look into the company you're interested in. Everyone has their strengths and weaknesses, Find a company that you feel compliments your business well and truly understands your individual needs.
The same goes for us, Not all clients are created equal. We prefer working with clients that understand the value of their website and want to work with us to build a well oiled machine capable of drawing in new clientele.
Q. What important information should buyers have thought through before seeking you out?
A. Oh yes... This is extremely important. In order for my company to successfully sell your product/service we have to understand the intricacies of your business. We ask a lot of questions above and beyond the standard "How many pages? What color?"
A little thought into the wants and needs of your clients will go a long way. We will ask you questions in regards to company background, target audience, technical needs, goals, and much more. Then we will ask you the same set of questions in regards to your competition. Knowing the strengths and weaknesses of your competitors will give you an edge in the marketplace.
Q. Why does your work stand out from others who do what you do?
A. Our work stands out because we take the time to learn the needs of our clients then put ourselves in the shoes of their consumer. We ask a lot of questions, research their competitors, then code their website to the latest in web technologies.
We code every site from the ground up to pass W3C validation and with search engine optimization in mind. Plain and simple; our sites generate leads and increase conversions.
Q. What do you like most about your job?
A. I feel as if though owning a marketing company helps me in all aspects of business and life in general. You have to understand ones business to successfully sell it to their target audience. Putting yourself in many shoes can be really enlightening.
That and watching your work climb the ranks and out-perform its competitors can be exhilarating. Its like an extremely complicated game of chess.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. yes, Almost daily. It isn't easy to stay on top of the latest and the greatest in the tech world.
Our formal educational system with a few exceptions usually fails in this department due to the speed at which web development progresses. You can learn a lot from a teacher, but really it takes a student with the passion and motivation to pursue learning in their own time to really stay on top of things.
I personally keep up on the latest and greatest by following the guys who are writing the internet of tomorrow on twitter or through their blogs. I also follow quite a few design blogs like smashing magazine.
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. I've thought this one out quite a bit actually as I'm on a comity that helps the local vocational school better their curriculum.
Myself and a lot of my colleagues have trouble finding qualified applicants even after receiving degrees in the field. This isn't a good career choice for those hoping to scoot by.
To maintain the skills necessary you will need to have a passion for design/development and work considerably at maintaining these skills. Do tutorials in your free time, work on cutting edge side projects that don't really matter or have a purpose... Anything to stay ahead of the game, you don't want to be the guy/girl struggling to catch up while others pioneer the way.