Jim Valenti

Introduction: Prior to computer design, when logos were hand inked and cut from film using “Xacto” knives, Jim began developing his process as a designer committed to originality. This has kept him loyal to using his creativity first, computer second. Macintosh computers have been a part of Jim’s design “toolbox” since they were first installed in caves. Jim has been through more software and computer upgrades than he would care to remember. Jim is passionate about developing simple, cost-effective branding solutions for his clients. He strongly professes, “Everything produced with respect to a logo is the marketing for a business”. When you ask Jim about choosing a logo design he will tell you, “It is vital that you choose an identity system that properly represents your business so customers are able to make informed decisions about whether to deal with you or one of your competitors”. Jim is also a dues paying, card carrying member of the "Rule of Simple Design" club. Jim states, "a simple graphic will get your business more recognition than a busy, over done logo." Further stated, "simple is memorable."