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How much does video production cost?

Average cost in 20149: $655 See National


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The average cost for a video producer is $655. You are likely to spend between $295 and $1,460 total. Exact price may vary depending on your area and project details.

Updated August 1st, 2017

Next Step: Find out exactly how much your project will cost.

It pays to hire a professional videographer to create the best video possible for your business. A lot of time, equipment and labor goes into producing a top-notch video. Before hiring a production company, take a close look at the firm’s portfolio and decide if its standards are up to yours. Most videographers will custom-price a video production based on your particular requirements, but many also offer packages that can apply to most businesses’ needs. Know what you want to produce and explain it as well as you can to the videographer. Do keep in mind that the videographer might also have some great ideas that you never thought of! Just make sure they fit your budget.


Many commercial videographers don’t offer a standard pricing menu. Instead, they consult with clients and then quote a price based on the requirements, time and labor necessary to complete the video to the customer’s satisfaction.


Some commercial videographers offer standard packages to keep things simple for clients who may not want a custom production. For example, Lorray Digital Media of Morrisville, Pennsylvania, offers three standard packages:

  • Up to one minute of finished video run time and up to two hours of video shooting: $499

  • Up to two minutes of finished video and up to five hours of video shooting: $599

  • Up to four minutes of finished video and up to eight hours of video shooting: $699

All of these packages include full editing services, basic motion graphics, concept video treatment and script, professional voiceover, on-location up to 100 miles or in-studio shoot, royalty-free soundtrack and video formatting to prepare for upload.

ISDesigns Studio of Berkeley, California, bills pre- and post-production, as well as graphics work and other production time, at $50 an hour. The company charges a starting base rate of $250 for jobs with one camera, one shooter, existing light and no set dressing. The company offers four-hour packages at $300 and eight-hour packages at $500 for mobile on-location or in-studio productions, including one shooter, two HD cameras, a basic mic and sound setup, a lighting kit with backdrop and green screen setups. Additional time is billed at the hourly rate.

Know the services

Pricing for commercial videography covers a number of services. Make sure you know exactly what you are getting. For example, package pricing for American Media Professionals of West Palm Beach, Florida, includes on-location time for the shoot, music rights, professional voiceover, editing and uploading to YouTube.


Some video production companies set their prices based on the run time of the final video. Others charge an hourly rate for the time it takes for all aspects of a production, including preparation, shooting and editing the video.


If the shoot location is beyond a certain radius, the videographer might include a travel fee.

Cost-saving strategies

Time is money: Train your on-screen talent in advance so you don’t waste time with the videographer. If you can upload the video yourself, don’t pay to have it done for you.

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Recent reviews

Black Mission Media

Black Mission Media is a premier videography service. They provide high quality production at an affordable cost. It's been a pleasure working with them.

Verjatech Media

I can not say the project is complete because I ran into challenges and in fact I can not afford to pay Elizabeth what she is WORTH. She will complete the job as soon as she gets my check. But she went above and beyond. The personal sensitive nature of the project could have added dilemma but she chose to turn pain into glory and perseverance to help me advocate. So she is a winner. And I owe her more than money. So if this song is supported by YOU and others like MADD and my credit union...etc, I plan to find a way for her to benefit be it financially or in future business, despite shady producers who delay despite payment. I paid both but only one, went above beyond and sacrificed to help others. That is worth more than money. She will be rewarded. Good karma. Hire her. She won't let you down. And look for our song, "Because You Drink & Drive" which advocates again drunk driving, by Kandle Jones, with a solo in the works by another Thumbtack pro, Moses Stainez "Mostai" on guitars, soon as I get the freaking producer to forward as he promised but has yet to do to Mostai. Elizabeth has been the hope in this whole ordeal, a God send.

Real Estate Photographer/Videographer

Alan D is AMAZING! He is an incredibly gifted videographer and you end up with a work of art at the end. His quality of work and his professionalism are top notch...he is no doubt the best! If you looking for a business videographer/film maker, I highly recommend Alan D. This is an investment that you do not want to skimp on. His work is worth every penny and more and you will not regret it! Thank you Alan.