Q. How did you get started doing this type of work?
A. I was an art consultant for 15 years until the recession hit in the late eighties and framed art became a luxury item that our corporate clients were not as willing to spend for. During that time, I had a client that asked if I knew of a sign company. I ended up supplying them with their sign. So, I started to ask art clients if they needed a sign. I sold a few signs. The art business was put on hold and I started to learn the sign business. I enjoy meeting and speaking with people. If I like the product that I am selling then the rest is just a learning process about your product. I still sell art when I see a need for it in an office or when an old client calls.
Q. What types of customers have you worked with?
A. Our most common sign is interior corporate identification. Normally dimensional letters made from acrylic or metal, but now may of our clients want interior illuminated signs.
Our industry is always changing, and we have to go with the flow.
Q. What advice would you give a customer looking to hire a provider in your area of work?
A. Supply us with as much information that you can so that we can accurately price your sign. Sometimes a survey is needed.
Q. What questions should customers think through before talking to
professionals about their project?
A. Our signs are not sitting on a shelf. All of our signs are custom made, and that takes time. We do our best to accommodate every client, no matter how little time they give us to get the job completed.