Prime Folio, Inc.

Little River, SC

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About this pro

How does your service stand out?

My images speak for themselves. The colors are perfect. The vertical lines in rooms are vertical. Highlights in windows show detail, as do shadows in the darker parts of an image. I take my time in making sure I have the best perspective. I show up to photograph a house when the light is ideal, early morning or late afternoon. This allows me to capture natural lighting when it is most attractive, soft, and warm. I use state-of-the-art equipment. For instance, the camera I use has been rated by DXO Labs (the recognized leader in photographic lab tests) as having the best image quality of any camera they have ever tested. I use a tilt-shift lens, which makes a big difference in architectural photography when it comes to depth-of-field and image sharpness. Another factor that sets me apart from most is that I am an Adobe Certified Expert in Photoshop. Having the highest skill level in photographic post-production is sometimes the difference in having a great image and an image that goes into the trash.

What do you enjoy about the work you do?

Creating these type of images is an inner experience. I am filled with deep satisfaction when I can create an image that I know will get an emotional response from the viewer. And I take pride in the fact that I do a great job by taking my time, not rushing, and paying attention to detail.
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Little River, SC 29566

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10 Reviews
  • Sharon A. Oct 3, 2016
    Real Estate Photography
    Verified Review
    Great pictures and experience
    It was great working with Greg. He photographed my home for sale in Fayetteville NC. He shot high quality pictures on short notice. He provided quick responses to all questions from the initial contact throughout the process. Would definitely recommend Greg and will work with him again when needed.
  • Allison K. Sep 26, 2016
    Real Estate Photography
    Verified Review
    Real Estate Photography Review
    easy to work with, and the quality of the images was great!
  • Barbara L. Sep 13, 2016
    Real Estate Photography
    Verified Review
    Commercial photography
    Prompt service. Good work.
  • Chantel P. Jul 12, 2016
    Architectural Photography
    Verified Review
    The photos turned out fantastic. Our marketing is reviewing them, but we are thrilled!
  • Allee M. May 17, 2016
    Commercial Photography
    Verified Review
    Good work and great attention to detail.
  • Andrew M. May 11, 2016
    Commercial Photography
    Verified Review
    Great service. Great work. Thanks!
  • Mike M. Mar 17, 2016
    Commercial Photography
    Verified Review
    Greg took 30 ground photos of commercial properties for me and it went very well.
  • Lizzie R. Jun 30, 2015
    Real Estate Photography
    Verified Review
    I hired Gregory to shoot a Fresh Market-anchored shopping center. He was able to turn around the photos very quickly in order to meet my deadline. The photos turned out great!
  • Helen P. Feb 20, 2013
    My daughter made her First Holy Communion this year and I wanted to have her picture taken. I was so lucky to know Greg Butler. Greg came to our home and took pictures of my daughter and they are absolutely beautiful. I couldn't decide which pose I liked better. I would recommend him to anyone.
  • Christopher O. Feb 11, 2013
    I loved the portraits Greg did of me. I told him I wanted photos that captured the way I felt, and somehow his magic with light, composition, and suggestions of pose captured exactly that. I highly recommend him to anyone looking to have a professional portrait done.


What is your typical process for working with a new customer?
I choose a day to photograph their property on which the weather is supposed to be clear, as I want to capture the best light both for the exteriors and the interiors.
What education and/or training do you have that relates to your work?
A Bachelor of Fine Arts degree from the University of Cincinnati, and course study in architectural photography at the Smithsonian Institution and the Los Angeles Photography Center. I have also learned much the the many years of experience photographing hotels, restaurants, and high-end homes.
Do you have a standard pricing system for your service? If so, please share the details here.
$10 per photograph with a minimum of 10 photos. For example, if you have a large house and need 25 photos, the cost would be $250. This includes meticulous editing in Adobe Lightroom and Photoshop.
How did you get started doing this type of work?
in the late 1980s, I saw an exhibition of Ansel Adams work at a museum. It inspired me to get into large format photography, which lends itself well to architectural photography. A short time later, I was hired to photograph the architecture of the campus of the University of Missouri, which led to several hotel photography assignments.
What types of customers have you worked with?
I work with resorts, architects, commercial and residential builders, realtors, home owners, and vacation rental owners.
Describe a recent project you are fond of. How long did it take?
I was hired by a builder to photograph a high-end home. He wanted 48 photos. I spent a day shooting and two days editing them. He was so happy with the photos that he shared them with the architect. The architect asked if he could use the photos for an AIA competition for the state of South Carolina. He won first place, which led to more assignments from the architect and the builder.
What advice would you give a customer looking to hire a provider in your area of work?
Look at their portfolio. Check that their vertical lines are vertical, that the highlights from the windows are not blown out, that shadows are not pure black, and that the color temperature is balanced between the outside and indoor light. Look for sharp images, and images that contain a lot of depth-of-field. Look to see if you get an emotional response from the photographs, as that is what you want the viewer to have.
What questions should customers think through before talking to professionals about their project?
Ask if they can photograph in the early morning light, or late afternoon light. Let the photographer know when the best light comes into the main rooms of the house. Ask if they can do part of the house in the early morning, and the rest in the late afternoon, as mid-day light does nothing to enhance the aesthetics of a home.