What should the customer know about your pricing (e.g., discounts, fees)?
$1000 per day. This includes meticulous editing in Adobe Lightroom and Photoshop.
What is your typical process for working with a new customer?
I choose a day to photograph their property on which the weather is supposed to be clear, as I want to capture the best light both for the exteriors and the interiors.
What education and/or training do you have that relates to your work?
A Bachelor of Fine Arts degree from the University of Cincinnati, and course study in architectural photography at the Smithsonian Institution and the Los Angeles Photography Center. I have also learned much the the many years of experience photographing hotels, restaurants, and high-end homes.
How did you get started doing this type of work?
in the late 1980s, I saw an exhibition of Ansel Adams work at a museum. It inspired me to get into large format photography, which lends itself well to architectural photography. A short time later, I was hired to photograph the architecture of the campus of the University of Missouri, which led to several hotel photography assignments.
What types of customers have you worked with?
I work with resorts, architects, commercial and residential builders, realtors, home owners, and vacation rental owners.
Describe a recent project you are fond of. How long did it take?
I was hired by a builder to photograph a high-end home. He wanted 48 photos. I spent a day shooting and two days editing them.
He was so happy with the photos that he shared them with the architect. The architect asked if he could use the photos for an AIA competition for the state of South Carolina. He won first place, which led to more assignments from the architect and the builder.
What advice would you give a customer looking to hire a provider in your area of work?
Look at their portfolio. Check that their vertical lines are vertical, that the highlights from the windows are not blown out, that shadows are not pure black, and that the color temperature is balanced between the outside and indoor light. Look for sharp images, and images that contain a lot of depth-of-field. Look to see if you get an emotional response from the photographs, as that is what you want the viewer to have.
What questions should customers think through before talking to professionals about their project?
Ask if they can photograph in the early morning light, or late afternoon light. Let the photographer know when the best light comes into the main rooms of the house. Ask if they can do part of the house in the early morning, and the rest in the late afternoon, as mid-day light does nothing to enhance the aesthetics of a home.