Epicstar Media

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Introduction: As filmmakers, directors and/or editors, who make a living doing the "smaller things", as I call them - meaning any production that is not a feature film or something out of Hollywood, but our day to day (or week to week) productions in our businesses that make our living - we tend to hold a belief that knowing an editing bay like the back of our hand is what makes us the most skilled. And knowing the technicalities of making anything in motion pictures is not to be undermined at all (understanding those technicalities are very important to anything worth its salt), but what I've come to learn as for what captivates people the most is something people - out of pure human nature - can relate to; and if it sounds cliche, it's not, but I am speaking of the "story". The "technicalities" enable to us to enhance that story to an adrenaline rush-experience to the degree that the viewers simply cannot ever forget what they saw that they would have been somewhat tied to anyway. Our calling as filmmakers is to make that the most memorable experience possible. I love telling stories. I love creating something that often does two things: 1) Something that stirs an emotion in a viewer, seeing them touched or encouraged by something that I literally created from scratch (and that's not a business thing, that's a human "matter-of-the-heart" thing), and 2) Something that makes people think deeper about things. I love the circular pattern of the economy in my business. What I mean is that if an artist hires me to make an EPK, I make it, they write me a check, they then shop the EPK around, using it to expand their own paying audience, or get it watched by some executive at a major label who gives them a major record deal ... and we all end up really happy. I also love the fact that every film I make is a completely new and different thing. In this work, I have never really done the same thing twice.

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FAQs

What types of customers have you worked with?
Mainly EPKs (a 3-5 minute documentary-styled promotion) for music artists, documentaries, and narrative music videos. There's samples of all of that on my website.
What questions should customers think through before talking to professionals about their project?
How many details that really, deeply go into the craft - that you've just spent the past 10 years training to do - where you take a concept in your head and end up with a complete, visually-moving, sound-designed, story-driven, compelling piece of work. I don't know that I "wish" people knew this; but it's worth mentioning that most people don't know how much work goes into the sound of the project. The sound is really what ultimately brings the project to life when designed well, and it has to be very carefully paid attention to and worked with closely. The sound is 50% of your film, and you often would never know how much of it is designed in editing. Actually, I encourage you to watch the trailer at the top of this profile and really "listen" to the sound details. I think it would also be worth mentioning that when making anything documentary-style, there's a lot more time spent than most people realize in selecting the right "beats" for the project - "beats" meaning the best selected moments of said words from your interviewees as well as those perfect few seconds of an entire shot that is God knows how long in its entirety. And not only finding but exploring the way to piece all those beats together is a craft in itself that needs to be practiced.