Eric Ross-Sheffield | Business Growth & Operations

Select a service

Zip code

Industry

Business stage

Business plan

About

I bring more than 15 years of experience in sales leadership, customer success, and business operations, along with the firsthand perspective of owning and operating multiple small businesses. My experience includes building B2B and B2C sales teams, leading large multi-location organizations, improving conversion and customer retention, and creating stronger systems around staffing, accountability, customer experience, and day-to-day operations. As a business owner, I also understand the practical realities of payroll, inventory, margins, employees, and making improvements that can actually be implemented. What sets me apart is the combination of corporate sales discipline and hands-on operating experience. I understand how to evaluate performance, develop strategy, and coach teams, but I also know that recommendations have to be realistic for the people, time, and resources a business actually has. My approach is straightforward and tailored to each client. I take time to understand what is happening, review the available numbers and processes, identify where revenue or efficiency may be getting lost, and prioritize the changes most likely to make a meaningful difference. Clients receive practical recommendations, clear next steps, and help implementing them when needed. I can work with clients remotely, on-site when appropriate, or from my professional office setting. I am equipped for efficient remote collaboration and can often begin focused, time-sensitive projects quickly, depending on scope and availability. Every engagement receives direct attention from me rather than being handed off to a junior team member.

Overview

Serves Dallas, TX

Background checked

3 employees

2 years in business

Business hours

Sun12:00 am - 11:59 pmMon12:00 am - 11:59 pm

Payment methods

This pro accepts payments via Apple Pay, Cash, Credit card, PayPal, Venmo, and Zelle.

Services offered

Business Consulting

Reviews

Customers rated this pro highly for professionalism, value, and work quality.

5.0

1 review

100%

Your trust means everything to us. Learn about our review guidelines.

Lane R.

2 days ago

Eric has been instrumental in our company’s success. Through his oversight we have grown from a single outlet retail store to a multi outlet company that is achieving goals we didn’t imagine we would achieve.
Eric has guided us through market shifts, system implementation, helped us to create and improve processes. What we have accomplished has not only helped us today but sets us up for future success.
Eric has a unique ability to analyze opportunities and work collectively to create solutions that turn those opportunities into revenue. Eric takes a direct yet encouraging approach all while guiding you in a way that you still feel in control.

Credentials

Background Check

David Ross-Sheffield

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
I price each engagement according to its scope, complexity, and the level of support needed. Business performance and sales assessments generally start at $299. Implementation projects and ongoing fractional support are quoted separately after I understand the business and its priorities. Whenever possible, I use a clear fixed project fee so clients understand the cost and deliverables before work begins. Any travel or additional on-site expenses are discussed and approved in advance. I do not add unexpected fees, and I will be honest if I believe a smaller engagement will accomplish what the business needs.
What is your typical process for working with a new customer?
I begin with an introductory conversation to understand the business, the immediate concern, what has already been attempted, and what a successful outcome would look like. From there, I may review relevant information such as sales reports, operating procedures, CRM or POS data, staffing structure, customer feedback, or performance metrics. I then identify the most important issues, separate symptoms from likely root causes, and recommend a prioritized course of action. Before beginning paid work, I confirm the scope, deliverables, timeline, and price. Depending on the engagement, I can provide an assessment and action plan, help implement the recommendations, or remain involved through ongoing fractional support.
What education and/or training do you have that relates to your work?
My background includes business studies at Texas A&M University-Texarkana and Texarkana College, as well as political science studies at Evangel University. I am MEDDIC certified and have completed training in Agile and Lean practices and the Command of the Message sales methodology. I also hold HubSpot certifications in areas including inbound sales, lead management, sales team management, and reporting, along with additional HubSpot coursework. I am certified in the use of Shopify and have completed numerous professional-development courses through LinkedIn Learning and other platforms, with an emphasis on leadership, sales management, operations, and team development. My formal training is supported by more than 15 years of progressively responsible experience in sales, Customer Success, and business leadership. I have built B2B and B2C sales teams, led large multi-location organizations, developed managers, launched new revenue programs, and owned and operated multiple small businesses.