What should the customer know about your pricing (e.g., discounts, fees)?
One of my most common questions involves pricing. It's almost always a difficult question to answer because most photography subjects are not photographers themselves and may have a misconception about what I do. Nothing on my pricelist is arbitrary; it's all been carefully calculated. I must take into account how many shots I expect to fire on location, how many shots I expect to keep and edit, and how long the editing process will take. In a one-hour portrait session, that number will be much, much smaller than at an eight-hour wedding ceremony! If you think my advertised price is too high, I encourage you to ask me about it. I'm not afraid to answer your questions!
What advice would you give a customer looking to hire a provider in your area of work?
Schedule an interview! The most important thing to remember when you are working with someone in a creative industry is that personalities need to match. A photographer may have spectacular talent and the skills to match, but you might just not get along. Before you hire a photographer, schedule an interview to find out if you can work with that person. Sure, ask their fees and look at their portfolio, but personality is most important. Schedule an interview!