Surf Studios

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About

Surf Studios is a Dallas web design and product design studio, serving Rockwall, Heath, Fate, Royse City, Rowlett, Wylie, Dallas and the wider DFW, in person or remote. We have been doing this since 2020. A website has one job: make it easier for people to do business with you. For a restaurant on the lake, that is a menu and a booking that work on a phone. For a contractor on I-30, it is a quote form that works after hours. For a practice or a firm, it is clear answers, real credentials and an easy way to book. We start with what your business needs, then design and build the right site. That can be WordPress, WooCommerce, a custom web app, or AI that handles quoting, scheduling and lead sorting. We pick the tool after we understand the problem. Why hire us: no handoffs. The person you talk to is the person who designs and builds it. Founder Devin Pickering leads every project, with a vetted bench of designers and developers brought in as the work needs them. Our client work includes Permatex, Fast Orange, Spray Nine, Versachem and Evercoat. Defined projects get a fixed quote up front, never a running meter. Your hosting, domain and tools stay in your name and on your card. We set them up, never mark them up, and charge for our work only. If a smaller fix or a template is the right call, we will tell you. Send the page that needs a second look and you will have a scoped quote within one business day.

Overview

Background checked

1 employee

6 years in business

Business hours

This pro hasn't listed their business hours.

Payment methods

This pro accepts payments via Cash, Credit card, Stripe, Venmo, and Zelle.

Services offered

Web Design

Projects and media

Reviews

5.0

2 reviews

5

100%

4

0%

3

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2

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1

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Your trust means everything to us. Learn about our review guidelines.

Peggy B.

3 weeks ago

•

From Google

We came to Devin with a rough vision and not much else. He listened, asked the right questions, and turned it into a polished website that actually works for our business instead of just looking nice. He moved fast, communicated clearly, and walked us through the thinking behind each design decision so we always understood what we were getting and why. What stood out most was how invested he was in the outcome, like it was his own company. We'd work with him again in a heartbeat and have already sent people his way.Thank you Surf Studios

Surf Studios's reply

Thanks for the five stars, Peggy. We really appreciate it.

Stef K.

3 weeks ago

•

From Google

Surf Studios's reply

Credentials

Background Check

Devin Pickering

FAQs

What should the customer know about your pricing (e.g., discounts, fees)?
Full website builds start at $35,000 and are quoted at a fixed price for an agreed scope, never hourly, so there is no running meter and no surprise invoice. Smaller pieces, single-page work and consulting run $250 an hour. Ongoing work runs on a monthly retainer from $3,000, which reserves a block of hours at a 20 percent discount off the hourly rate and covers updates, backups and monitoring. Your hosting, domain and tools stay in your name and on your card; we set them up, never mark them up, and charge for our work only. If a template or a small fix is the right call, we say so.
What is your typical process for working with a new customer?
Send the page or the problem, who the buyer is, and what you want that person to do. We review it against that job and come back within one business day with a straight recommendation: rebuild, go smaller, or leave it alone, with a scoped quote. If we go ahead, we agree what stays (content, URLs, what already converts), design and build the approved direction, share a working preview on desktop and mobile, then launch, check links, forms and tracking, and hand over everything in your name. The person you talk to at the start is the person doing the work through launch.
What education and/or training do you have that relates to your work?
Devin Pickering, founder of Surf Studios, holds a four-year Bachelor of Design (Honours) from York University, and the training that has counted most is fifteen years of design and build on the job. He has led design at SanMar, North America's largest apparel platform, where he grew the design practice across a 6,000-person company; served as creative director at Enverus, rebranding ten-plus products; ran web for The Mysterious Package Company, where weekly testing lifted conversion 18.8 percent; and founded iceDive Creative Solutions in 2008, a studio that built hundreds of sites before it was acquired in 2016. He has been designing since he was a kid and sold his first website at 13.