Pretty Elevated Co.

Caress McFarland is a dynamic business consultant transforming everyday entrepreneurs into thriving, profitable brands. With a sharp eye for strategy and a natural gift for creative direction, Caress specializes in helping clients launch, scale, and streamline their businesses—even with little to no startup capital. Her approach blends luxury branding, practical systems, and real-world experience, giving clients the clarity and confidence they need to turn ideas into income. Caress built her reputation by making business feel simple, achievable, and elevated. She has guided clients through everything from starting wig and beauty brands to launching apparel lines, digital services, and e-commerce concepts. Whether someone is just starting out or ready to rebrand for their next level, Caress brings proven strategies that create instant momentum and long-term growth.