Kass Communications

We approach creating a new brand by with methodology. We sit with you and complete a brand platform fact sheet which helps you to consider and identify who your competition is, the attributes and benefits of your company, who your direct and indirect prospects are and where you see your company going in the future. We then do our magic and present a brand platform to you, which can include everything from a brand positioning statement and vision and values to color schemes, type suggestions and approach to photography and graphic icons. The result is a complete brand guide, which helps determine the tone and manner for all communications. With over 25 years of experience, we've been around the block a few times. And what we've learned is that, while businesses are different sizes and industries, each with specific objectives, they all have the same goal... to be successful.