Introduction: At COGO, we've learned to harness the power of online and offline marketing strategies to give our clients the edge they need to succeed. We provide an integrated approach when designing lead development marketing plans, and our process is simple but powerful. It has 5 phases, as follow: * Phase 1 - Determine goals, target audience and design strategy * Phase 2 - Optimize website for improved search results (SEO) * Phase 3 - Drive targeted leads using social media, email, PPC, etc. * Phase 4 - Convert leads to customers * Phase 5 - Track results and report findings