Henrico, VA

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About this pro

How does your business stand out?

Good photographs are a function of good cameras, lenses, lighting, and technique. Great photographs are a function of people, the people in front of the camera and the people behind. For Vermagerie, the camera is a bridge. We pride ourselves on being good bridge builders. We believe there are no more compelling subjects that the ones who want to reveal who they are and who they want to be. Facilitating that reveal, and capturing the beauty of our common humanity is what gets us out of bed in the morning.

What do you enjoy about the work you do?

Most people are as afraid of being in front of the camera as they are of public speaking. By the time they reach adulthood, most people have one or two standard faces or smiles they give to the camera whenever it's time to take a photo. That's a natural defense mechanism, our way of "not failing". Our favorite aspect of our work is getting our subjects to a point where they are so comfortable they let go of that default smile, and show us the real joy inside.


Henrico, VA 23238

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16 Reviews
  • Christopher C. Sep 21, 2015
    Wedding Photography
    Verified Review
    My new wife and I had such a great experience with Michael and Phil. They made our wedding day so special and made us feel like rock stars! I really want to highlight their professionalism and patience when dealing with my well-meaning grandfather, who brought his own camera to take photos and was getting in the way - thanks again. I would absolutely recommend Vermagerie to any and all who ask and we'll definitely be calling Michael again!
  • Julia P. Sep 12, 2015
    Wedding Photography
    Verified Review
    Michael and Daniel were fantastic to work with! They visited both the ceremony and reception venues beforehand so that they could scout out the best photo opportunities and listened to our "unconventional" ideas. They were such fun to work with, as well as producing a stellar product!
  • Natalie M. Aug 24, 2015
    Wedding Photography
    Verified Review
    Michael photographed our August wedding and he and his associate were wonderful! We can't say enough great things about this company. But here are a few: *very pleasant and professional to deal with *accommodating to our requests for photos and staging *present, but not intrusive *actively photographed all aspects of our wedding. My husband and I got married on a sunny, very warm August afternoon. We wanted to take pictures at a local park. Michael not only met us at the park, but scouted a lovely area that offered nice aesthetics, but shade as well. We were very well pleased with Vermagerie!
  • Cliff A. Mar 5, 2015
    Wedding Photography
    Verified Review
    Michael was great. He was attentive, non-intrusive and snapped some amazing shots of our wedding and reception. There were many candid photos we loved. I would recommend Michael to anyone looking for a great photographer. Thanks Michael!
  • Rae S. Dec 8, 2014
    Wedding Photography
    Verified Review
    What a fun night. Michael & Daniel were very patient, professional & made things easier to get done. Our events was only 4-5 hours long, but they managed to get lots of good shots!
  • Theresa F. Dec 2, 2014
    Very professional and friendly! Michael and Daniel possess excellent knowledge of their craft, creating clear and beautiful images just the way you want them :)
  • Debbie D. Nov 12, 2014
    Wedding Photography
    Verified Review
  • Nisha S. Sep 12, 2014
    Event Photography
    Verified Review
    It was great working with Michael. I was late in the game looking for a photographer and Michael came to the rescue. He was very professional and prompt . We loved the pictures and even though he had never done and Indian wedding before , he managed to capture the key moments.
  • Mic S. Aug 29, 2014
  • Christopher W. Aug 25, 2014
    If you want spectacular results these are the guys to go to. I’m an attorney and recently worked with Vermagerie for new headshots for my website. I described the feeling I wanted my ideal headshot to convey, and Michael brought that idea to life. I didn’t realize so much could go into a portrait, but Michael helped me pick clothes and colors that would convey the message and feel I wanted and worked with me on choosing outdoor locations (and therefore backgrounds for the shot). As for the actual photography Mike made me feel very comfortable and relaxed throughout the shoot with his engaging and fun style. He also directed me into the poses and postures needed without being bossy or turning me into a pretzel. We took numerous shots, and Mike had me feeling great the whole time. This definitely comes through in the photographs. The results are marvelous, and have been very well received by clients and potential clients. I couldn’t be happier.
  • Adrian R. Aug 25, 2014
    I used Michael Way's services for head shots and wedding photos. I was thoroughly impressed with the quality and professionalism of Michael Way. He was early to the shoot. He came up with a variety Of different poses and backgrounds which I am pleased with. He was very efficient and precise in what he wanted.
  • Rachel B. Aug 22, 2014
    Mike has a keen eye and attention to detail, he listens and delivers! He is a great artist and is very easy to work with. Would highly recommend him!
  • Matt K. Aug 22, 2014
    I had Mike come out and do some new publicity pictures for me.He was beyond professional. He made me feel comfortable and was very easy to work with and we got some great pictures as a result. I give him my highest recommendation for any of your photography needs.
  • Sequoia R. Aug 22, 2014
    Michael and Daniel did an amazing job at our wedding! They are really professional and friendly. Their shots are creative, and they got all the important moments that I was worried about. I think that having two shooters really helps with making sure nothing important is missed. We didn't have a video, and these photos were more than enough. I really reccomend these guys. Wedding days are so important, and I'm really happy that we trusted them.
  • Brandon F. Aug 13, 2014
    Michael took my headshots & action shots. He was timely, professional and polite. He also brought an artist flare & imaginative use of lighting & landscape. Highly recommended.
  • Jessica B. Aug 10, 2014
    Michael was extremely professional and created amazing headshots for me! I love them and I've gotten work and attention from casting directors, agents, and managers from my headshots. Michael is very easy to work with my put me at ease immediately. He really allowed my true self to come out. He is very flexible with time, location, and both listens and directs well. I would highly recommend him.


What education and/or training do you have that relates to your work?
Modern photography is largely an autodidactic trade. There is no set curriculum, but it is the photographer's responsibility to practice his or her craft and keep learning new techniques while mastering and re-mastering the fundamentals. These days, Michael is studying "Direction and Quality of Light" by Neil van Niekirk and Daniel is engrossed in "Exploring Black and White Photography" by Gassan Meek
Describe a recent project you are fond of. How long did it take?
Michael used to do standup comedy and had the opportunity to do head-shots for his comedy mentor who's about to headline his own one-person show in Vegas. His mentor was thinking the shoot was going to take hours, but Michael's understanding of both his subject's needs and the lighting opportunities allowed him to finish the shoot in under 15 minutes. The art director at the Riviera saw the images and liked them so much they are going to be featured in a massive advertising campaign all over Las Vegas Boulevard.
What advice would you give a customer looking to hire a provider in your area of work?
If you're an actor or model in the market for headshots, be careful about retouching. There is a new trend in casting where casting and talent agents have begun requesting cell phone "selfies" during the casting/selection process because so many applicants have been submitting photos that don't reflect reality. While selfies are a reliable way for casting personnel to assess a face, the wide angle nature of most cell phone lenses is unflattering to the face and consequently a disservice to the actor or model. If you are an actor or model looking to be spared this indignity, you may be best served by images that have not been retouched. If you're a potential bride or groom looking for a photographer, I'll share with you the qualities I was most looking for in the photographer I wanted and chose for my wedding: 1) Technical know-how. This will be evident in clarity of images, deliberate use of light and shadow, composition, and depth of field (how much or what parts of the image are intentionally in focus) 2) Willingness to stand in the pocket. A good photographer can't get great shots if he or she is not in a position to get great shots. Getting in position sometimes means an awkward moment here or there where it feels like the congregation is skeptically watching one's every move. It's worth the awkwardness because the difference in images between someone who asserts access and someone who plays it safe is night and day. Pick someone who can be physically bold without distracting from the proceedings. 3) People skills. Aside from the ceremony and detail shots, the meat and potatoes of wedding photography involves shooting individual portraits, couples, groups, and voluntary candids at the reception. You want a photographer who is good with people, good connecting, good at taking command and giving them direction, good at making them relaxed and comfortable at the same time. There are few more kinetic subjects than the ones who want to be in front of the camera, and much of that energy comes from the person behind the camera.
What questions should customers think through before talking to professionals about their project?
There is a world of difference between the kind of images you can get from the average point-and-shoot or cell phone photographer and a trained professional photographer. Like solos in music, great images don't just happen by accident. They are the result of years of discipline, practice, patience, curiosity and love. Here at Vermagerie we don't just apply that patience, curiosity and love to learning to work our cameras; we apply it to the people in front of them.