Stance Management

Introduction: I plan and execute numerous community events, bringing a safe, positive environment for local area youth. My experience and skills include the following: * Implemented and evolved high-impact strategies to target new business opportunities and new markets * Coordinated pre-show and post-show activities at trade shows * Managed the in-house advertising program consisting of print and media collateral pieces * Managed all social media programs, including Internet forums, blogs, social networking applications and message boards * Contributed to relevant blogs, conferences and events -- both offline and online -- to increase brand awareness * Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies * Planned and negotiated media buys, including TV, radio, print and digital * Managed both inbound and outbound marketing campaigns to generate new business and to support partner and sales teams * Coordinated monthly and quarterly marketing and community events, such as skatepark benefits and monthly skate contests * Developed contingency plans and alternative solutions for all projects * Developed contacts with individuals and organizations and applied affective strategies and techniques to ensure their clients' success * Kept informed of industry trends and deals * Developed contest series * Branded the company name * Established and maintained relationships with professional athletes * Managed business and financial affairs for clients, such as arranging travel and lodging, selling tickets, and directing marketing and advertising activities * Trained and managed seven employees in sales techniques and community relations, achieving significant improvements in productivity * Negotiated with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations * Inspected and obtained information about performance facilities, equipment and accommodations to ensure that they met specification codes and standards * Created an official company page on Facebook to facilitate interaction with customers Managed the in-house advertising program consisting of print and media collateral pieces * Managed all social media programs including Internet forums, blogs, social networking applications and message boards * Presented on current promotions to the public at events and tradeshows