J.C. Manheimer & Company, Ltd.

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Introduction: Direct response marketing is all about winning, and I win ... a lot! Sometimes by HUGE margins. Indeed, over the years I've created some of the most successful direct mail packages and sales letters in the history of direct response marketing.

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What advice would you give a customer looking to hire a provider in your area of work?
Review a copywriter's portfolio carefully and ask whether his stuff won or lost. A lot of creative folks will show off losers. You want to get into bed with a winner!