Preferred Home Staging, LLC

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Introduction: The result of my work is the result of my extensive training and experience. I keep track of my Staging statistics. Currently 80% of the homes that I Stage receive accepted offers within 7 days of being Staged and placed on the market. National statistics point out that Staged homes sell for between 5% - 17% more than non-Staged homes. The Home Staging industry is not regulated, therefore, there are many people who are entering the field, calling themselves Stagers, but have no training. I have completed rigorous training through the top Staging organization, StagedHomes, that was created by Barb Schwarz, who is the creator of the Home Staging industry. I have earned the Accredited Staging Professional Master® accreditation which is the highest designation in the Home Staging industry. I belong to the Wisconsin chapter of the International Association of Home Staging Professionals and have been a board member with the organization since 2008. By being a member of IAHSP, I am held to a code of ethics and held to a high standard of producing top quality Staging work. I also have professional memberships in other real estate groups so that I am constantly staying on top of the trends and current issues in the industry. I also have a degree in interior design and space planning which contributes strongly to basic elements of Staging planning and design. We Stage with a high level of detail to color, accessorizing, de-cluttering, floor plan arrangement, furniture style, which all contribute to creating the spaces that attract buyers. I enjoy working with sellers to help them accomplish their goals of preparing their homes so that they can sell in the shortest amount of time and generate the highest offers.

Overview

16 years in business

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Featured Projects

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Specialties

Home furnished

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FAQs

What education and/or training do you have that relates to your work?
Yes! I attend a 3-day Staging training course for continuing education annually. I also attend the semi-annual 3 day event: The National Accredited Staging Professional Conference. I participate in other single day training courses relating to Staging such as the Sherwin Williams annual color forecast, speaker events by real estate professionals, and more.
How did you get started doing this type of work?
As an interior designer, my first job was with a design company that designed interiors of model homes for builders. This was quite a while ago before the concept of Staging was known in the Midwest. I loved that line of work, and in 2008 I decided to obtain training for Home Staging and shift the focus of my business to Home Staging.
What types of customers have you worked with?
One of the services that I provide is Home Staging Consultations. A consultation involves a walk-through of the home and recommendations are given to the seller so that they can then implement the steps of Staging. Recommendations are detailed and specific to each home.This is a do-it-yourself kind of approach that is guided by a carefully laid out plan and report given at the consultation meeting. I give easy-to-follow instructions that sellers can then follow to prepare the home before listing. This is a very budget-minded approach to Staging since the seller provides the labor. Another typical project that I do are Vacant Home Stagings - First I create a Staging design plan and then I bring in furnishings and accessories to give vacant homes the "Wow" factor. My Staging assistants and I transform cold, vacant, nondescript, or awkward spaces into warm, attractive homes that buyers can imagine themselves living in.