The Lab Adult Performance Center
The Lab Adult Performance Center serves high-performing business professionals who are committed to optimizing health, strength, and longevity as they age.
Founded by John Pulera, who has worked with professional and collegiate athletes, The Lab applies elite-level program design to a population that needs it most: busy, driven adults who expect performance without compromise. John’s work now focuses on helping professionals train intelligently so they can continue to lead, build, and perform at a high level for decades.
The Lab works privately with physicians, attorneys, CEOs, and high-achieving entrepreneurs inside Madison’s premier adult performance training facility, offering a discreet, refined environment where results—not noise—matter.
Our training system reflects 21st-century fitness programming, built on a proven sequence:
soft tissue and foam rolling, mobility, corrective initiatives, power and CNS development, intelligent strength training, and conditioning. Every component serves a purpose. Nothing is random.
This is not fitness for entertainment.
This is performance for life.
Who We Are For
High-performing professionals who value longevity, resilience, and intelligent strength
Individuals who want to optimize performance as they age, not simply “stay active”
Busy adults who understand that structured training saves time
Clients who appreciate privacy, professionalism, and precision
People who want to understand why they train the way they do
Who We Are Not For
Those who bounce from program to program chasing novelty
Individuals seeking the lowest-cost fitness option
Gym culture focused on ego, aesthetics, or intensity for intensity’s sake
Anyone looking for HIIT classes, bootcamps, or mass group fitness
People who want to be entertained rather than coached
The Lab is not a commodity gym.
It is a high-end adult performance training center designed for professionals who take their health as seriously as their careers.
