FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
My hourly consulting rate is 225 an hour, which can be verified on clarity.fm/ValerieP. A 3-4 email follow-up sequences starts around $350 depending on the industry, target market and the amount of development needed and content provided. A Basic LinkedIn profile optimization starts at $397 will cover everything above the fold, the summary and 3-4 current or past experiences. Setting up and or optimizing a social media profile is $150 and bulk discounts are available. Typically I don't manage platforms but do training for in-house maintenance. This is the same as the consulting rate with discounts for bulk of 3 hours paid up front but delivered if desired in 30 to 60 min sessions, giving time to implement and be reviewed.
- What is your typical process for working with a new customer?
I start with a 20-30 min complementary consultation to see if we're a good fit for each other and make sure I can help them. When we start working together, I'll want to know what your overall goals are for the next 6 months to a year as well as 5/10 year goals. This way anything we set up now can serve both the present and the future. Next I'll see what you already have in terms of an online presence, determine your resources and develop a plan from there.
- What education and/or training do you have that relates to your work?
I have been involved in ongoing education from industry leaders for internet marketing since 2008, Social media since 2011 and general marketing and business development since 2012. I continue in ongoing education on a regular basis.