jamesgang creative communications
About this pro
Gary has helped John Cannon Homes with creative ideas for features and advertorials (one winning best of in the national 2015 Hermes Awards) and for publications such as Tampa Bay Magazine, Private Air and the Sarasota Herald-Tribune, (and our own quarterly magazine). Each form has a slightly different style, and he has the ability to write in our voice, meaning he can put into words the way we would write it ourselves - and I think its because he has taken the time to research and learn about our company. He writes news releases for us using best practices, optimizing keywords for online search, format and style so our news gets high visibility. And he's also helped out when Ive needed edits or content for the web. For 2 years weve retained him for writing and creative services and I consider him a member of our creative and marketing team though he is located 1000 miles away.Mar 16, 2016
I have worked with Gary on a number of occasions for consulting on creative projects. He is one of the professional marketing and public relations experts I can rely on for fast results and in-depth knowledge of the industry. I also invited Gary to speak to my marketing class at Mountain BizWorks where he charmed the group with his wit and humor, while teaching them the ins and outs of the business of public relations. Working with Gary is always fun and he knows how to get the job done, on time and within budget. Gary also has helped me write proposals for clients I was in working with and helped me develop content for my website. I utilize Gary's services because he's professional, friendly and always delivers on what he says he will, on time and on budget. Most of my budgeting needs fall in the $1000-$2,000 range. Worth every penny!Nov 12, 2015
Photos and Videos
- What should the customer know about your pricing (e.g., discounts, fees)?Project pricing over hourly is preferable and I prefer retainers over projects so we have time to develop a relationship. Hourly will also be the most expensive whereas retainer is a set fee rather than a meter running. However, for tacticals ie blogging, social marketing, editing hourly is fine if preferred. If all you need is a public relations or communications plan, I can do one for you at an agreed-upon price and we can stop there. Or, we can come up with an ongoing plan for SMM and PR to build awareness. I can also help you with reviewing where you are and make suggestions as a consultant.
- What is your typical process for working with a new customer?My journalism/broadcast training will usually begin with my asking the "who," "what," "where," "when," "how" and "why." Being accredited in public relations (APR) I follow a results-driven process with each project regardless of size so we can determine the goals, objectives and evaluation. I also provide a non-compete and non-disclosure agreement upfront so we can discuss your project with 100% confidentiality.
- What education and/or training do you have that relates to your work?Bachelor of Science in Telecommunications, Journalism, University of Florida, with minors in Psychology and Architecture. Continuing online education in programs such as WordPress, Photoshop and Editing with Lynda.com, Hubspot, and webinars for example. Whether we're working on web content or advertising and how it works with the design, a strategic public relations plan or campaign, or simply working up SEO and SMM, collaboration and synergy are the key.