Juicebox Branding

Introduction: We are the official HubSpot Design partner. We are a full-service graphic design shop and WordPress and Big Commerce developer. Juicebox Branding/Magnetic MarCom has been a Hubspot COS/CMS certified VAR located in Upstate New York since 2011. We do modern day marketing and timeless designs. You can have both. In fact, when modern-day marketing communications unite with time-tested design principles, some amazing things happen. Purposeful customer relationships are built, quality leads are generated and measurable traffic are driven to your doors/website. Think about it. You have probably visited websites, received direct mail pieces or have seen ads that you instinctively dismissed as junk or as amateur in a matter of seconds. We have become a culture of ad skimmers by sheer necessity as we navigate through thousands of marketing messages each day. The content in these communications might very well be life-changing, but if it’s presented with a yellow highlighter sales letter and/or with DIY design, it will never get read. Likewise, what good is a brilliantly designed website or ad without a killer copy, a great offer and the ability to track your results? You have spent the time, effort and money to grab their attention, congratulations, now what do you plan to do with it? What hasn’t changed: people will always react to great stories and great design. Even with today’s vast content landscape (to put it lightly), customers are still starved for great marketing communications, ones that will help them solve a problem or fill a need and ones that tell a story they can relate to their lives. It is the same as it ever was. What has changed: everything else. People are savvier in how they approach marketing communications, on how they separate the worthy messaging from the “waste of time” messaging. The bottom line is that your marketing must be professional, personal, and fit a need. It better be great. There are literally thousands of great, new marketing tools at your disposal. They are designed to get your company noticed by customers and to nurture and build each of those relationships into a lifelong customer. What are they? Which ones make sense for you? It can seem complicated. A simple philosophy is that customers buy from people they know, like and trust. We’ve discussed how great design can get you noticed, the necessary precursor to being known, and how great copy writing should let your personality shine through, and how the combination of the two should be working towards helping your customers fill a need or fix a problem in a very tangible way. This is how we will build trust. Only after you successfully complete this critical “know, like, trust” process will it become a logical progression for your customers to then “try, buy, and refer” your products or services. The marketing tools we use may change. People may consume content in different places and in different ways but truly, great design, copy writing, and marketing communications will always stand the test of time.