Andrea Mitra, MBA

Introduction: I have been in the marketing/media industry for over 6 years and earned my MBA with a focus in marketing. I found my passion for Social Media Marketing 4 years ago when I started managing Univision’s Social Media Platforms. With the backing of Univision, I have been able to grow my Social Media Marketing experience to range from promoting ‘mom-and-pop’ shops to global marketing campaigns. Any marketer will tell you that ‘Word of Mouth’ (WOM) Marketing is the most valuable form of marketing. In this day and age Social Media serves as the most widely used form of WOM. This is why it is increasingly important to have a good presence in the online world. You’re busy focusing on your business, leave the Social Media Marketing to me! ¡Se habla español! I enjoy every phase of the marketing process from ideation to recapping. However, there is nothing I love more than tracking marketing campaigns from beginning to end and seeing growth in ROI. It is always satisfying to know that all the brainstorming, planning, and executing you did paid off!