How much will your marketing cost?
Columbus, OH 43215
Freelance marketing consultants cost$65 - $150
National average hourly price
- Most common low price:$65
- Most common high price:$150
How much do freelance marketing consultants charge?
By Thumbtack Staff
Last updated Mon, Aug 11
The national average cost to hire a freelance marketing consultant ranges from around $65-$150 per hour, and most people pay around $75 per hour, according to Thumbtack data. Various factors can influence the total cost, especially the breadth of services your consultant provides.
Freelance marketing consultant rates
| National average cost | $75 per hour |
|---|---|
| Low-end average cost | $65 per hour |
| High-end average cost | $150 per hour |
A marketing consultant can analyze your organization’s current marketing efforts and target strategic areas for growth and greater impact, such as branding and rebranding, online and offline marketing and sales strategy, overall strategy and planning, and more. Different consultants will offer different services, including brand management, digital (online) marketing, offline marketing, and marketing strategy development.
Marketing consultants may specialize in niche industries — such as nonprofits or technology — or may work with a broad range of business clients. Other consultants may solely work with small startups or large corporations. James L. Torti, Ph.D, in Carlsbad, California, says he works directly with new business owners, founders, C-level management and other key stakeholders to set overarching strategies, brand architecture, and sales and service integration. As a consultant, James L. Torti generally works with startups and small to medium-sized companies, although he has experience with larger businesses. Look for consultants who have experience working with companies of your size and in your field.
If you’re ready to boost your business, here are the cost factors for hiring a freelance marketing consultant.
Packages
Consultants may offer package rates that give the client a lower overall cost than per-hour pricing and give the pro the benefit of a longer-term business relationship. Package pricing will vary depending on the consultant, the services included and the scope of the work to be done. Here are some examples of packages from James L. Torti:
See which Marketers are top-rated in your area.
Larger projects
Companies often hire marketing consultants to help them overhaul an existing brand or launch a new marketing campaign. Projects can range from several thousand dollars for small firms to hundreds of thousands for multi-year efforts. Here are some examples of longer-term marketing consulting costs:
Clean technology and manufacturing company
Challenge: New product, pricing and positioning in a commodity-building materials market.
Scope: Global marketing and business development plan for corporate customers including Whole Foods, Google, Microsoft and Crayola in key segments across markets and industries.
Solution: Strategic targeted specialty niche market introductions with limited, differentiated product offering (high margin/low volume opportunities) to seed market and demonstrate products combined with premium brand presentation and positioning.
Result: Catalyzed sales and market acceptance in three target multibillion-dollar markets with key industry placements: Signage/Display, Arts/Crafts and Interior Architectural Décor.
Healthcare group
Challenge: Create equity and competitive advantage in medical device market through an existing "developmental care" service concept.
Scope: Conducted international research and planned implementation of project across six European countries and the U.S., which generated over 100 interviews with clients, stakeholders and customers.
Solution: Created detailed strategic recommendations and implementation track: Create the Vocabulary, 2. Redefine the Space 3. Transform Resources, 4. Convert customers into Ambassadors, 5. Target and Tailor, 6. Leverage the Model.
Result: Engagement of the entire organization mobilized around the new concept.
Footwear retailer for a global brand
Challenge: A major sport footwear licenser needed help refining its product offerings to better align with its brand, optimize audience interest and sales, and control unamortized development costs of more than $1 million that threatened the renewal of key brand licenses.
Scope: Recreated the product offering alignment with brand ethic and market placement to complement the brand, apparel and accessories already on the market.
Solution: Distilled and created new vision and concept for the brand. Created a new divisional line to support product and a template strategy to align products with market tiers (both volume and price), development costs, sales expectations and targets.
Result: Revitalized relationship with licensee, licensor and brand with a new official product line.
Cost-saving strategies
Create a project brief before hiring your consultant, counsels James L. Torti. You’ll get what you want from the consultant in less time and for less money, and the pro will know what you need and be able to deliver. Need help getting organized? Follow James L. Torti’s suggestions for putting a project brief together as paraphrased from Cheryl Crichton's article for Watertight Marketing:
Outline your product or service and company essentials (brand, background, etc.)
Provide examples of marketing activities of competitors.
Identify your target output.
List any objectives you want to achieve.
Identify your target audience
Create a timeline and list any milestones along the way.
How will you measure your success?
List legal parameters of your company that the marketing consultant needs to know about, assets to be used, brand guidelines, and the call to action.
Be upfront about your budget.
How do we know these prices?
5m
Customers this year
300k+
Pros this year
20k
Projects a day
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