Matt Dominici, Marketing/Branding Expert

Introduction: I have 4 years of experience in all things marketing-related. I've spent the past 2 years at Staples corporate headquarters working in marketing, strategy & innovation. I have expertise in both consumer products as well as B2B, and have worked for big companies including Staples and Sports Authority as well as small businesses, so I can add value to businesses of all sizes. I am well-versed in all forms of digital marketing strategies and executions according to the user lifecycle, including social media (Facebook ads, Twitter, etc.), email marketing, and PPC/SEO campaigns, and understand the power of analytics to develop insights. I also have experience conceptualizing and executing strategic events to promote brand awareness and provide new customer acquisition channels. People fascinate me. What they value, what drives their behavior, and what patterns do they make. I'm passionate about understanding customer behavior, and am looking to leverage my experience with consumer research in a strategic way to inform major marketing decisions. I'm excited about the changing digital landscape and the opportunities it presents for companies to leverage new ideas/technologies to push the marketing agenda. I can't wait to leverage my diverse skill set and experiences to help small businesses grow their customer base.